In order to address a relevant majority of all mobile users, you either have to implement your app for each of the major mobile platforms, or follow a cross-platform strategy to cut your invest. I this session, I will present different approaches to produce mobile apps for iPhone, Android and the like without the needing to use different programming languages. I will start with mobile mobile websites (WebKit, HTML5), will then cover hybrid solutions (PhoneGap, Appcelerator) and finish with cross-compilers and generative approaches (XMLVM, APPlause). Several demos round up this session.
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