Business of Software 2011 schedule

Monday 24th October 2011

• How to Create New Growth Businesses in a Risk-Minimizing Environment

  by Clayton Christensen

  • Business Model
  • Entrepreneurship

  At 9:00am to 10:30am, Monday 24th October

  Coverage video note

• Naked Business: How I made money through honesty than through typical business behavior

  by Jason Cohen

  • Entrepreneurship

  At 10:45am to 11:45am, Monday 24th October

  Coverage video note

• Business Competitive Advantage through Business Model Thinking

  by Alex Osterwalder

  • Business Model

  At 11:45am to 12:45pm, Monday 24th October

  Coverage video

• Insights and Musings on the Business of Software

  by Dharmesh Shah

  • Entrepreneurship

  At 2:00pm to 3:00pm, Monday 24th October

  Coverage video note

• SaaS and the Art of Pricing

  by Jeff Lawson

  • Pricing
  • SaaS

  At 4:45pm to 5:45pm, Monday 24th October

  Coverage note video transcript

• How to make sure your business is on the right side of history through code and culture

  by Tobias Lütke

  • Culture

  At 5:45pm to 6:15pm, Monday 24th October

  Coverage video

Tuesday 25th October 2011

• Engineering Your Marketing Outcomes

  by Patrick McKenzie

  • Marketing

  At 9:00am to 10:00am, Tuesday 25th October

  Coverage video note

• Business of Social

  by Laura Fitton

  • Social Media

  At 10:15am to 11:15am, Tuesday 25th October

  Coverage video slide deck note

• Unleashing Creativity

  by Josh Linkner

  • Creativity

  At 11:15am to 12:15pm, Tuesday 25th October

  Coverage note video

• Praxeology: Lessons from a lost science

  by Rory Sutherland

  • Entrepreneurship

  At 1:30pm to 2:30pm, Tuesday 25th October

  Coverage video note

• Lightning Talks

  • Lightning Talks

  At 2:30pm to 3:15pm, Tuesday 25th October

• A litany of product management mistakes at Freshbooks

  by Mike McDerment

  • Product Management

  At 3:45pm to 4:45pm, Tuesday 25th October

  Coverage note video

• An interview with John Nese

  by John Nese and Friends at Balsamiq

  • Interview

  At 4:45pm to 5:45pm, Tuesday 25th October

  Coverage note

Wednesday 26th October 2011

• The art of asking

  by Paul Kenny

  • Sales

  At 9:00am to 10:00am, Wednesday 26th October

  Coverage video note

• Creating a data-driven business

  by David Cancel

  • Analytics
  • Metrics

  At 10:15am to 11:15am, Wednesday 26th October

  Coverage slide deck note video

• Using software to make the world suck less

  by Alexis Ohanian

  • Entrepreneurship

  At 11:15am to 12:15pm, Wednesday 26th October

  Coverage note video