by Jerry Fletcher, Gabby Nelson, Christine Morrell and Bryan Person
Customers are increasingly turning to a brand’s social media channels to voice their opinions, questions, and complaints. And when they do, they expect — and sometimes demand — an instant response and resolution, all played out in public. How can brands cope? Join us for a panel discussion of the challenges and best practices of using social media as a support channel.
United States United States, Los Angeles
3rd–6th November 2011