In the last decade, Facebook and other social networks have focused on mapping and documenting our existing relationships. The recent rise of Twitter and foursquare has transitioned the emphasis to what is happening right now in our lives and the lives of those around us. With the past and present of our lives established online, the next frontier is future-tense social networking. New companies like Ditto, Forecast, and RedRover are paving the way. Will these new location services disrupt the advertising and marketing industries in tangible, long-lasting ways? And what happens when the 800 pound gorilla, Facebook, gets in the game? Discover how future-tense social networking will revolutionize the way we live, shop, and play.
by Mari Smith
Businesses often get caught up in searching for the most effective ways to market on the top social networking platforms. But relationship marketing transcends the medium; there are timeless principles that work regardless of how fast the technology changes. Everything you do (and don’t do) sends a message to the customer. When you can blend the right mix of new and traditional ways of nurturing customer relationships, as well as online and offline activities, your business will naturally grow in leaps and bounds. In this original session, relationship marketing specialist, Mari Smith, will walk you through her proven tactics to developing and honing a solid marketing skill set for the digital age.When you improve your leadership and relationship skills through emotional and social intelligence, you’ll better understand the new soft skills required for success on the social web.
3rd–6th November 2011