If you measure it– it will get better, if you measure the right thing. There is more data available to orgs than ever before about their programs, users and webtraffic. Hear best practices from orgs that do more with their data to inform communications, content and programs. Pull data out of the silos of Google Analytics, CRMs, and webforms for practical use to inform decisions across your org. Stop making decisions based on gut and listen to your data. Organizations like VolunteerMatch, Donor’s Choose, and DoSomething.org all have tips on refining strategy based on their data.
3rd–6th November 2011