Sessions at Blogworld & New Media Expo LA 2011 about Search Engine Optimization on Thursday 3rd November

Let’s face it– Most business blogs are boring. And frankly, they’re just not telling shoppers and consumers what they really want to hear. In this session, popular speaker Marcus Sheridan will not only show 7 powerful ways by which businesses will gain hugeSEO and Branding visits through content, but he’ll also take the audience to the ‘next level’ of understanding how consumers think, feel, and the things they truly want to be reading about.

Is your site missing out on search engine traffic because the concept of Search Engine Optimization is overwhelming? Are you worried that writing for search engines means losing your human audience? Learn to set up your site to serve search engines while meeting the needs of your human audience.

Attendees should have self-hosted WordPress blogs and a Google account before attending the session.

Ready to start, or up your game, in online video? Learn what sort of basic equipment you’ll need, how to handle lighting and audio, how to “think like a videographer” with storyboarding and visual storytelling tips, and finally how video can rock your SEO (Search Engine Optimization.) Some hands-on time will be included for you to practice.

SEO isn’t about trying to trick the search engines into driving more traffic to your blog. It will, however, give you a lot of bounces without enlarging your audience. But if the principals are applied, good SEO can help you enlarge your audience, not simply by making you seem more relevant, but by actually helping you be more relevant.This presentation will take bloggers through the steps of keyword research, developing a key phrase “parking lot”, and enhancing their blogs with subtle edits to their copy.

It can be really intimidating to try to figure out all this stuff about search engine optimization, on and off your blog pages. But you know it’s important. In this presentation we’re straightforward and simple – optimizing your blog doesn’t have to be hard. Maintain your voice and don’t lose the soul of your blog; just do some basic SEO so that other people can find it.

For many, Search Engine Optimization (SEO) is a great thing for larger blogs and sites. However, it is even more important for providers of specialty content so that they can reach a larger audience and be easily found by search engines. Join us as we explore the world of SEO and why it is vital for providers of specialty content.