by Pat Flynn
A blog by itself can only take you so far. In order to reach new audiences and rise to the top of your competitive arena (and ultimately increase your bottom line) you MUST think about your blog as a brand instead. In this session, I will illustrate the exact techniques and strategies that I’ve put into place that extend beyond just publishing on a blog, all of which which has helped to drastically expand my reach, skyrocket my growth and increase my income.
1. The multiple tiers monetization … from small ad buys to larger pay-per-post partnerships to grander spokesperson/brand representation relationships
2. What it takes to work successfully with agencies, their clients and build fruitful two-way relationships that can be monetized
3. Examples of brands that have worked successfully with parent bloggers and what they did to make it work
Should I accept advertising? Should I accept paid content? How much should I charge? Should I write for free? Should I accept press trips? You can’t answer these until you have defined your business model. Choosing a travel blogging business model provides a framework for analyzing and answering these and more, along with giving you ideas about when it’s time to reframe your model.
by Julia Barrett
What are you doing to reach your readers on the world’s fastest growing and most interactive medium? In this session, you’ll learn how you can ensure that your website or blog is optimized for mobile viewers – not just from a visual perspective, but also from a relevance, traffic quality and monetization perspective. From the latest developments and trends to monetization tools and strategies, we’ll explore what’s new in the world of mobile and how you can take advantage of it.
3rd–6th November 2011