by Jason Falls
Social media is bullshit? Blogging is bullshit? Jason Falls, co-author of No Bullshit Social Media will open your eyes to what you’ve always been told is right, but isn’t. He’s going to name names, he’s going to point fingers and he’s going to blow the roof off the joint. Coming to this keynote will be the best thing you do all week.
Corporate Blogging is now mainstream, with the majority of Fortune 500 companies utilizing a corporate blog to provide news and information to their prospects and clients. A corporate blog is an incredible inbound marketing tool, leveraging content, search and social media to build an online authority and convert visitors into customers. In this session, we'll be providing all the information you need to develop a strategy, execute the strategy and measure the results.
Who doesn’t love Star Wars? Seriously. In this entertaining talk, we’ll connect lessons from the Star Wars Saga to the art and science of blogging. You’ll examine the wisdom that Yoda, Han Solo, Luke Skywalker, Chewbacca, Princess Leia and even George Lucas himself shared with their audience and see what that means for how you share with yours. Relive the movies of your youth, and see them in a whole new way.
Most bloggers don’t realize how much expertise they’ve gained over the years, or that other people would be happy to pay to learn some of their insights to help them with their own life. Even if you do realize that, you’re not always sure how to package that experience into a knowledge-based product that you can sell on the Web. In this session Denise and Rich will walk you through the process of recognizing your expertise, adapting your current content and creating a compelling package for that expertise, using web marketing and social media to reach your audience, and how to ultimately sell your knowledge product.
As a blogger, you often feel adrift in a sea of noise. With the millions of blogs out there, how can one more make a difference? How can your blog change the world? You’ve got to say something worth believing in, and you must authentically connect with your readers. We’ll dig down into concrete, actionable tips on how to do each of these, and how they will help your blog change the world.
by Srinivas Rao
Over the last 2 years BlogcastFM has grown to over 30,000 downloads a month and developed a listener base that tunes in for more than 2 hours a week. Some blogs have thriving communities, while others seem to be in a black hole. In this session we’ll dissect the keys to maximizing engagement with your audience
At the end of this session bloggers will walk away armed with the knowledge that gets their audience talking not just to them, but about them.
Look: creating a blog is easy, but building one that attracts leads and makes sales? That takes some finesse, and now you’ll learn all about it. Derek Halpern will take you “behind the scenes” of how he built three wildly successful blogs, one of which attracted 1,000,000 views in a single day. You’ll also see the “tricks” other bloggers can use to achieve similar results.
3rd–6th November 2011