Sessions at Blogworld & New Media Expo LA 2011 about Segmentation on Saturday 5th November

What are companies doing to manage social data to better understand consumers needs, behaviors and expectations? In this session you’ll learn about the different types of consumer data generated through social media, and what tools, services and companies are available to uncover insights from the abundance of social data generated each day. You’ll learn how to identify the “right” audience in social, and integrate that with your existing customer databases.