Sessions at Blogworld & New Media Expo LA 2011 about Social Media on Saturday 5th November

I want to present the major ideas behind the book, but I also want to drive home the point that so much of what makes Social Media work is the common sense and manners that make for good humans.

As more tools get released the later part seems to be forgotten more and more and worse yet businesses of all size put on their marketing hats and forget the basics.

It may not be the end of social media exactly, but the days of ad hoc and chaotic social initiatives may be coming to a close. As medium sized and large organizations come to the realization that “social” needs integration across multiple business functions, they will take the first step toward social business integration. While social media may be measured in likes and followers, the success of social business initiatives will be evaluated by how effectively they can scale and be executed globally. In his session, David will outline the co-dependent relationship between social brand and business, and outline the migration path from developing media which is socialized, to truly becoming a connected business.

Social media is bullshit? Blogging is bullshit? Jason Falls, co-author of No Bullshit Social Media will open your eyes to what you’ve always been told is right, but isn’t. He’s going to name names, he’s going to point fingers and he’s going to blow the roof off the joint. Coming to this keynote will be the best thing you do all week.

Corporate Blogging is now mainstream, with the majority of Fortune 500 companies utilizing a corporate blog to provide news and information to their prospects and clients. A corporate blog is an incredible inbound marketing tool, leveraging content, search and social media to build an online authority and convert visitors into customers. In this session, we'll be providing all the information you need to develop a strategy, execute the strategy and measure the results.

Depending on which study you read, between 30 and 70 percent of all companies block employee access to social media. Fueled by panic-inducing back-of-the-envelope calculations from companies that stand to profit from FUD (fear, uncertainty and doubt), organizational leaders think they’re protecting their company and keeping employees focused on work when, in reality, they’re denying their organizations the considerable ROI employees can contribute given appropriate policies, training and processes. This session will arm you with the rationale you need to remove the blocks and start getting your employees engaged with their networks nad communities on the company’s behalf.

What are companies doing to manage social data to better understand consumers needs, behaviors and expectations? In this session you’ll learn about the different types of consumer data generated through social media, and what tools, services and companies are available to uncover insights from the abundance of social data generated each day. You’ll learn how to identify the “right” audience in social, and integrate that with your existing customer databases.

After a few energetic days soaking up the latest in innovative content creation, new media tech tips and social media strategies, it’s time to kick back, cut loose and enjoy the entertainment-focused “New Media LIVE!” Talk Show panel! This has become a favorite tradition at BlogWorld you won’t want to miss. Be there with stars from Hollywood and the Web sharing their stories and secrets to success in Web Video, YouTube, WebTV and Video Podcasting. This edition features Jace Hall, Kevin Pollak, iJustine and Tim Street. Their anecdotes and perspectives are sure to be irreverent, humorous, entertaining, insightful and edgy.

Note: While adult language is not standard in this event, this panel may contain adult language.