Your current filters are…
by Tom Webster
Sentiment. Influence. “Buzz.” Social media is throwing off a ton of data, but how much of it is useful? The proliferation of clickstream information being generated by the social web has ushered in a new era of Big Data, but without insight, judgement and a little common sense, all of these numbers will drown us long before they save us.So what’s the solution? How can you make sense of this never-ending torrent of data?Join Tom Webster, VP of Strategy for Edison Research, as he leads you through a tour of rotting meat, bronzer and breakfast cereals on the way to a new understanding of social media. Webster is no stranger to big data (his company, Edison Research, is the sole custodian of one of the biggest data sets of all – the US National Election Exit Polls) and he has two decades of experience helping brands and companies pull actionable insights from primary and secondary research.
If you measure it– it will get better, if you measure the right thing. There is more data available to orgs than ever before about their programs, users and webtraffic. Hear best practices from orgs that do more with their data to inform communications, content and programs. Pull data out of the silos of Google Analytics, CRMs, and webforms for practical use to inform decisions across your org. Stop making decisions based on gut and listen to your data. Organizations like VolunteerMatch, Donor’s Choose, and DoSomething.org all have tips on refining strategy based on their data.
3rd–6th November 2011