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Learn more about what activities, programs and behaviors that companies can exhibit to interact effectively and responsibly with different online patients and patient communities.
Within the US, companies that make and sell prescription pharmaceuticals and medical devices operate under strict rules that govern how they communicate information about their products publicly. These rules make it difficult for companies to interact using different social media platforms, and restrict their ability to engage in a way that patients and professionals now expect. In this session, Mark Bard (Digital Health Coalition) will discuss industry efforts underway to create guidance that will provide a clearer pathway that companies could follow, while adhering to the regulatory requirements. Attendees will also hear from Sean Ahrens (Crohnology.com), an entrepreneurial e-patient building a community for people with Crohn’s and Colitis. Also joining the session will be Fabio Gratton (Ignite Health), an influential thought leader in the digital health and pharma space and co-founder of Ignite Health – a leading digital health agency with global health and pharmaceutical clients.
As more and more patients turn online for health information, physicians have an opportunity to use different social media and digital tools as a means to provide information, guidance and perspectives that can inform healthcare decision-making. In this session, you will learn more about some approaches that different online physicians and professionals are using to communicate medical information online.
You are invited to attend and engage in an interactive session involving physicians, patients, caregivers and members of industry as they discuss the opportunities and challenges of providing health information through different online platforms. Through this informal discussion, we hope to capture a sense of the current environment and the future promises of digital communications in the distribution of healthcare information.
3rd–6th November 2011