Your current filters are…
by Tom Webster
Sentiment. Influence. “Buzz.” Social media is throwing off a ton of data, but how much of it is useful? The proliferation of clickstream information being generated by the social web has ushered in a new era of Big Data, but without insight, judgement and a little common sense, all of these numbers will drown us long before they save us.So what’s the solution? How can you make sense of this never-ending torrent of data?Join Tom Webster, VP of Strategy for Edison Research, as he leads you through a tour of rotting meat, bronzer and breakfast cereals on the way to a new understanding of social media. Webster is no stranger to big data (his company, Edison Research, is the sole custodian of one of the biggest data sets of all – the US National Election Exit Polls) and he has two decades of experience helping brands and companies pull actionable insights from primary and secondary research.
For the first time ever, social media fatigue seems to be setting in. People are complaining, “Why join yet another social network? I just got Facebook where I wanted it.” Learn why Google+ might very well become THE social network for business in the coming months, and learn what you need to know to get ready. Dip into the basics, but dive into some concepts on how to use these tools to empower the inside and outside of your business. Join Chris Brogan, author of Google+ for Business, for a talk on how Google’s new social network changes everything.
Learn how trusting your instincts can help you ignite a Word of Mouth movement that keeps people talking about you and your product. In this session you will see unique examples of how the tools of Social Media helped Ramon De Leon build a strong customer/fan base. Attendees will leave inspired and energized as they feel the passion of what has been coined #RamonWOW!
by Tim Hayden
The widespread use of mobile devices has marketers thrilled about new channels to engage new and existing customers. Truth be known, the amount of time and effort being put into social media and the mobile web is substantially less than when we were tied to desktop and notebook computing. Let’s take a deeper look into the changes in behavior and technology that are shaping the way we communicate, live and buy.
by Shwen Gwee
Can social interaction and technology spread good health? Could they be a crucial factor for reversing dangerous health trends? And what is the impact of investing in health from a corporate standpoint?This talk will provide insight derived from a 12-country, 15,000-person survey on health attitudes and trends. It will explore the evolving definition of health and how digital and social media are facilitating health engagement, as well as the imperative and opportunity for business, government and institutions to invest in health.
We’re all looking to build a stronger business. And many businesses believe that the key to success is through social media channels. The truth is, social media tools can be extremely powerful when used properly. In fact, I believe that most small businesses should be utilizing social media. With that said, if you choose to utilize social media and fail to properly plan is worse than not using it all. This session will teach youhowto properly integrate social media into an existing marketing strategy, create anewmarketing strategy with social media, what branding really means in the online world and how to actually make it work to bring in business.
Are you a single-person marketing department who is operating on a shoestring, yet you still want your destination, attraction, lodging or restaurant to be discovered and visited by travelers? Here’s how to do it with the same 24 hour day that the “big boys” have.
Customers are increasingly turning to a brand’s social media channels to voice their opinions, questions, and complaints. And when they do, they expect — and sometimes demand — an instant response and resolution, all played out in public. How can brands cope? Join us for a panel discussion of the challenges and best practices of using social media as a support channel.
by Mari Smith
Businesses often get caught up in searching for the most effective ways to market on the top social networking platforms. But relationship marketing transcends the medium; there are timeless principles that work regardless of how fast the technology changes. Everything you do (and don’t do) sends a message to the customer. When you can blend the right mix of new and traditional ways of nurturing customer relationships, as well as online and offline activities, your business will naturally grow in leaps and bounds. In this original session, relationship marketing specialist, Mari Smith, will walk you through her proven tactics to developing and honing a solid marketing skill set for the digital age.When you improve your leadership and relationship skills through emotional and social intelligence, you’ll better understand the new soft skills required for success on the social web.
Blogs and other social media are a brilliant way to build a “tribe” around your point of view, but at what point does that become a business? Sonia Simone and Chris Garrett talk about the joys, challenges, and pitfalls of building a business around your tribe, with examples from successful businesses they’ve each built in recent years.
by C.C. Chapman
I want to present the major ideas behind the book, but I also want to drive home the point that so much of what makes Social Media work is the common sense and manners that make for good humans.
As more tools get released the later part seems to be forgotten more and more and worse yet businesses of all size put on their marketing hats and forget the basics.
by David Armano
It may not be the end of social media exactly, but the days of ad hoc and chaotic social initiatives may be coming to a close. As medium sized and large organizations come to the realization that “social” needs integration across multiple business functions, they will take the first step toward social business integration. While social media may be measured in likes and followers, the success of social business initiatives will be evaluated by how effectively they can scale and be executed globally. In his session, David will outline the co-dependent relationship between social brand and business, and outline the migration path from developing media which is socialized, to truly becoming a connected business.
by Jason Falls
Social media is bullshit? Blogging is bullshit? Jason Falls, co-author of No Bullshit Social Media will open your eyes to what you’ve always been told is right, but isn’t. He’s going to name names, he’s going to point fingers and he’s going to blow the roof off the joint. Coming to this keynote will be the best thing you do all week.
Corporate Blogging is now mainstream, with the majority of Fortune 500 companies utilizing a corporate blog to provide news and information to their prospects and clients. A corporate blog is an incredible inbound marketing tool, leveraging content, search and social media to build an online authority and convert visitors into customers. In this session, we'll be providing all the information you need to develop a strategy, execute the strategy and measure the results.
by Shel Holtz
Depending on which study you read, between 30 and 70 percent of all companies block employee access to social media. Fueled by panic-inducing back-of-the-envelope calculations from companies that stand to profit from FUD (fear, uncertainty and doubt), organizational leaders think they’re protecting their company and keeping employees focused on work when, in reality, they’re denying their organizations the considerable ROI employees can contribute given appropriate policies, training and processes. This session will arm you with the rationale you need to remove the blocks and start getting your employees engaged with their networks nad communities on the company’s behalf.
by Ken Burbary
What are companies doing to manage social data to better understand consumers needs, behaviors and expectations? In this session you’ll learn about the different types of consumer data generated through social media, and what tools, services and companies are available to uncover insights from the abundance of social data generated each day. You’ll learn how to identify the “right” audience in social, and integrate that with your existing customer databases.
After a few energetic days soaking up the latest in innovative content creation, new media tech tips and social media strategies, it’s time to kick back, cut loose and enjoy the entertainment-focused “New Media LIVE!” Talk Show panel! This has become a favorite tradition at BlogWorld you won’t want to miss. Be there with stars from Hollywood and the Web sharing their stories and secrets to success in Web Video, YouTube, WebTV and Video Podcasting. This edition features Jace Hall, Kevin Pollak, iJustine and Tim Street. Their anecdotes and perspectives are sure to be irreverent, humorous, entertaining, insightful and edgy.
Note: While adult language is not standard in this event, this panel may contain adult language.
3rd–6th November 2011