Sessions at Blogworld & New Media Expo LA 2011 about YouTube

Friday 4th November 2011

• YouTube Partners: The Success Panel

  by Don McAllister, Mike Rotman and Ed Dale

  • Online Video
  • YouTube

  At 3:00pm to 3:45pm, Friday 4th November

  In Room 409 B, Los Angeles Convention Center

• Reviews Are the New Advertising

  by Mark Watson, Elessa Vavon, Sonia Castaneda and Julie Perry

  “Haulers” have become an Internet phenomenon in the last couple years. Originally coined to refer to teen girls or young women who posted YouTube videos of themselves modeling the fashion and beauty products from their most recent “haul,” the larger pool of what we might simply think of as “YouTube Reviewers” is made up of “wo/man-on-the-street” reviewers in just about any niche under the sun—from tech gadgets and iPhone apps to interior decorating and baking. Successful videos can garner hundreds of thousands of views, and many major brands and retailers (JCPenney, Marshall’s and Forever 21 to name but a few) have found that giving these New Media, “shop-and-tell” types free merchandise, or in some cases, even paying the reviewers to feature their products, can bring about an ROI that rivals traditional media buying. This panel explores the variety of videos that are being made for this purpose and how both brands and even future reviewers themselves can get in on the action.

  Moderator: Julie Perry, VP Social Media & Audience Development at BLASTmedia – an agency that pitches YouTube reviewers and leverages this New Media trend for a variety of its clients.

  Panelists: 3 YouTube Reviewer Sensations:

  1. Sonia Castaneda – YouTube Channel: http://www.youtube.com/user/scca..., 117,774 Channel Subscribers.

  2. Elessa Vavon of Pursebuzz – YouTube Channel: http://www.youtube.com/user/purs..., 282,185 Channel Subscribers

  3. Mark Watson of SoldierKnowsBest – YouTube Channel: http://www.youtube.com/user/sold..., 275,908 Channel Subscribers – Also now a Revision3 show.

  • YouTube

  At 4:00pm to 5:00pm, Friday 4th November

  In Room 409 B, Los Angeles Convention Center