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Blogworld & New Media Expo LA 2011 schedule

Thursday 3rd November 2011

  • Drowning In Numbers: Turning Social Media Data Into Insight

    by Tom Webster

    Sentiment. Influence. “Buzz.” Social media is throwing off a ton of data, but how much of it is useful? The proliferation of clickstream information being generated by the social web has ushered in a new era of Big Data, but without insight, judgement and a little common sense, all of these numbers will drown us long before they save us.So what’s the solution? How can you make sense of this never-ending torrent of data?Join Tom Webster, VP of Strategy for Edison Research, as he leads you through a tour of rotting meat, bronzer and breakfast cereals on the way to a new understanding of social media. Webster is no stranger to big data (his company, Edison Research, is the sole custodian of one of the biggest data sets of all – the US National Election Exit Polls) and he has two decades of experience helping brands and companies pull actionable insights from primary and secondary research.

    At 9:45am to 10:45am, Thursday 3rd November

    In Room Petree Hall C, Los Angeles Convention Center

  • Google+ For Business

    by Guy Kawasaki and Chris Brogan

    For the first time ever, social media fatigue seems to be setting in. People are complaining, “Why join yet another social network? I just got Facebook where I wanted it.” Learn why Google+ might very well become THE social network for business in the coming months, and learn what you need to know to get ready. Dip into the basics, but dive into some concepts on how to use these tools to empower the inside and outside of your business. Join Chris Brogan, author of Google+ for Business, for a talk on how Google’s new social network changes everything.

    At 9:45am to 10:45am, Thursday 3rd November

    In Room Petree Hall D, Los Angeles Convention Center

  • Why Us? The Strategy that Creates Community and Opportunity

    by Liz Strauss

    Our attachments to each other weave the fabric of community. Community is affinity, identity, and kinship that makes room for ideas, thoughts, and solutions. A community is a social structure that shares personal values, cultural values, business goals, attitudes, or a world view. Online or offline community isn’t built or befriended, it’sconnectedby offering and accepting,. Whether you’re starting a community or looking to grow one, whether it’s business or strictly social, the strategy of community and opportunity will make it easier, more natural, and more meaningful for everyone and keep the community focused on the goal.

    At 9:45am to 10:45am, Thursday 3rd November

    In Room 515 A, Los Angeles Convention Center

  • Rules for Surviving In the New World: It is not about Social Media

    by Peter Shankman

    At 11:15am to 12:15pm, Thursday 3rd November

    In Room 151 & 152, Los Angeles Convention Center

  • 7 Blogging Ideas That Will Brand Your Business and Make You the Voice of Your Industry

    by Marcus Sheridan

    Let’s face it– Most business blogs are boring. And frankly, they’re just not telling shoppers and consumers what they really want to hear. In this session, popular speaker Marcus Sheridan will not only show 7 powerful ways by which businesses will gain hugeSEO and Branding visits through content, but he’ll also take the audience to the ‘next level’ of understanding how consumers think, feel, and the things they truly want to be reading about.

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 518, Los Angeles Convention Center

  • Breaking Down Your Content for the Social Web

    by David Murray

    You’ve taken the time to identify the type of content you will share through your blog and social networks, but now you need to think about how you’ll get that content in front of your audience. How content works on your blog will be different from how content works on Twitter or in an E-book. Each of your social networks will need to provide value through your content if you hope to be successful in this space.

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 502 A, Los Angeles Convention Center

  • Engaging Your Food Blog’s Community using Social Media

    by Ramon De Leon

    Learn how trusting your instincts can help you ignite a Word of Mouth movement that keeps people talking about you and your product. In this session you will see unique examples of how the tools of Social Media helped Ramon De Leon build a strong customer/fan base. Attendees will leave inspired and energized as they feel the passion of what has been coined #RamonWOW!

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 153 B, Los Angeles Convention Center

  • Fitness Smackdown

    by Jacqueline Carly, Julien Smith and Andy Petranek

    Crossfit? Yoga? Movnat? Running? The landscape of exercise is getting more complex than ever. Yet the six-pack, the chin-up, and buns of steel are more elusive than ever. How does it work? And, how can folks who earn their living behind a screen reclaim control over their bodies? Four of the leading trainers and professionals explain it all to you, right here.

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 153 A, Los Angeles Convention Center

  • How Much Do You Open Your Kimono? Does Thought Leadership Cannibalize Your Ability to Monetize What You Know?

    by Jay Baer and Joe Pulizzi

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room Petree Hall C, Los Angeles Convention Center

  • How to Teach and Grow Your Audience with Webinars

    by Chris Garrett and Ben Eadie

    More and more bloggers and businesses are turning to webinars as a great way to attract an engaged audience, educate and make money, but many people are daunted or confused by the technology and logistics. In this workshop session, Chris Garrett will show you exactly what to do and what to avoid to make sure your webinars are popular and successful.

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 407, Los Angeles Convention Center

  • How to Work with Virtual Assistants to Help Build, Grow and Monetize Your Blog

    by Chris C. Ducker

    Bloggers are increasingly looking to their blogs as a way to build their personal brand, become thought leaders, niche authorities and ultimately – make money. However, there are plenty of tasks and deliverables that bloggers need to take on board in order to achieve this. Web development, blog layout, graphic design, video marketing, podcasting, social media, content creation, SEO, email list management, etc., the list goes on and on. This is where the help of a virtual assistant, or a team of virtual staff, can come into play. This session is put together for the newbie and pro blogger’s alike, and will open your eyes to the things that are possible when utilizing a virtual assistant to help build, grow and monetize your blog. An absolute must-attend session if you’re serious about taking your blog to the next level.

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 409 A, Los Angeles Convention Center

  • Proven Social Media Strategies to Rapidly Grow Your Business

    by Michael A. Stelzner

    Are you looking to stand apart from your competitors? Do you need a new strategy–one that you’ll enjoy implementing? During this high-energy session, Michael Stelzner, author of the new book Launch: How to Quickly Propel Your Business Beyond the Competition, will reveal his proven elevation principle strategy to grow your business. And it’s not just any strategy, it’s the very one he used to transform Social Media Examiner into a social media sensation. You’ll learn how great content, plus other people, minus marketing messages can rapidly grow your business.

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room Petree Hall D, Los Angeles Convention Center

  • Quit Guessing: Using Math and Behavioral Economics to Win the Battle of Ideas

    by JD Johannes

    E-Commerce is obsessed with conversion rates, but the effectiveness of E-advocacy is difficult to measure with online analytics because the final outcome is often determined in old fashioned meat-space. Political consultant JD Johannes will present proven methods to measure and maximize your impact.

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 150 B, Los Angeles Convention Center

  • Raising Money and Brand Appeal with Cause marketing, Foursquare and other Social Tools

    by Joe Waters, Noland Hoshino and Megan Strand

    When the 2010 Cone Cause Evaluation Study was released, which stated“90% of consumers want companies to tell them the ways they are supporting causes,”businesses scrambled to find ways to partner with nonprofits to make their company look good and increase revenues. They were driven by profits, and not by purpose — which is the inspiration of a citizen driven organization. No longer can you slap a ribbon on your logo and call yourself “Good.” Consumers want more transparency, engagement, and purpose from brands, businesses, and nonprofits.We will discuss how to develop corporate and nonprofit partnerships for successful cause marketing campaigns. Present case studies and best practices of companies using Foursquare and social media tools the drive engagement, commitment, and profits.

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 515 B, Los Angeles Convention Center

  • SEO Simplified

    by Heather Solos

    Is your site missing out on search engine traffic because the concept of Search Engine Optimization is overwhelming? Are you worried that writing for search engines means losing your human audience? Learn to set up your site to serve search engines while meeting the needs of your human audience.

    Attendees should have self-hosted WordPress blogs and a Google account before attending the session.

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 405, Los Angeles Convention Center

  • Taking the Pulse of Your Community

    by Lauren Vargas

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 515 A, Los Angeles Convention Center

  • The Mobile Web: How to Capture the Moments

    by Tim Hayden

    The widespread use of mobile devices has marketers thrilled about new channels to engage new and existing customers. Truth be known, the amount of time and effort being put into social media and the mobile web is substantially less than when we were tied to desktop and notebook computing. Let’s take a deeper look into the changes in behavior and technology that are shaping the way we communicate, live and buy.

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 153 C, Los Angeles Convention Center

  • The Ultimate WordPress Experience

    by Mitch Canter

    With WordPress dominating the blogging scene (over 10% of the world’s websites are now run on WordPress!) it’s easy to get lost in the aspects of running and setting up a killer blog. There are hundreds, if not thousands, of plugins, hacks, themes, tips, tricks, and other ideas that can get you bogged down and not doing the most important thing: creating content. Mitch Canter has been helping people learn WordPress for over 5 years, and has a selection of plugins, tips, and tutorials to help even the most blogophobic newcomer jump in and get the most out of their WordPress site. So bring your laptops, iPads, or write on your arms because you’ll want to take notes. Bring questions, and Mitch will have answers.

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 409 B, Los Angeles Convention Center

    Coverage slide deck

  • Tourism: You May Not Win an Oscar, But Your Videos Won’t Stink, Either

    by Brian Matson

    Ready to start, or up your game, in online video? Learn what sort of basic equipment you’ll need, how to handle lighting and audio, how to “think like a videographer” with storyboarding and visual storytelling tips, and finally how video can rock your SEO (Search Engine Optimization.) Some hands-on time will be included for you to practice.

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 150 C, Los Angeles Convention Center

  • Turning One Billion Into 5 Billion: Harry Potter Author J.K. Rowlings Shows Us All How To Self Publish & Profit

    by Jim Kukral

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 411 Theater, Los Angeles Convention Center

  • What Companies Can Do to Support Patients Needs

    by Kerri Sparling, Katie Loeb, Jenni Prokopy and Russ Starke

    Learn more about what activities, programs and behaviors that companies can exhibit to interact effectively and responsibly with different online patients and patient communities.

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 410, Los Angeles Convention Center

  • What Does the Data Say? Turning Info Into Action

    by Mike Nealis and George Weiner

    If you measure it– it will get better, if you measure the right thing. There is more data available to orgs than ever before about their programs, users and webtraffic. Hear best practices from orgs that do more with their data to inform communications, content and programs. Pull data out of the silos of Google Analytics, CRMs, and webforms for practical use to inform decisions across your org. Stop making decisions based on gut and listen to your data. Organizations like VolunteerMatch, Donor’s Choose, and DoSomething.org all have tips on refining strategy based on their data.

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 150 A, Los Angeles Convention Center

  • Who is Searching for Your Blog? SEO for the Rest of Us

    by Ric Dragon

    SEO isn’t about trying to trick the search engines into driving more traffic to your blog. It will, however, give you a lot of bounces without enlarging your audience. But if the principals are applied, good SEO can help you enlarge your audience, not simply by making you seem more relevant, but by actually helping you be more relevant.This presentation will take bloggers through the steps of keyword research, developing a key phrase “parking lot”, and enhancing their blogs with subtle edits to their copy.

    At 1:30pm to 2:30pm, Thursday 3rd November

    In Room 502 B, Los Angeles Convention Center

  • Blogging With Humor

    by Jordan Cooper

    At 2:45pm to 4:45pm, Thursday 3rd November

    In Room 407, Los Angeles Convention Center

  • Content Curation: New tools, new opportunities and new situations to consider

    by Jeff Cutler and Kate Brodock

    Whether you’re a blogger, a business or a journalist, curating content has become much easier in the past several years. This is not only due to the quantity of available data and information out there for you to draw on, but also because of new tools that make curating and aggregating that data quick and simple. This situation is hugely beneficial to those of us with any sort of content production need, and can make the process of storytelling much richer for our audiences.

    But with tweets, quotes, videos and links being pulled together in a matter of minutes, and published in just minutes more, there comes a host of new problems associated with “quick click” and a need to focus on responsible curating. In this panel, we’ll highlight several new tools being used to curate content, and have a frank discussion about how these tools can best fit into your content production program.

    At 2:45pm to 3:30pm, Thursday 3rd November

    In Room Petree Hall D, Los Angeles Convention Center

  • Digital Photography Workshop

    by Jared Polin

    At 2:45pm to 4:45pm, Thursday 3rd November

    In Room 405, Los Angeles Convention Center

  • Health, Activated: Can Health be the Next Social (Media) Contagion?

    by Shwen Gwee

    Can social interaction and technology spread good health? Could they be a crucial factor for reversing dangerous health trends? And what is the impact of investing in health from a corporate standpoint?This talk will provide insight derived from a 12-country, 15,000-person survey on health attitudes and trends. It will explore the evolving definition of health and how digital and social media are facilitating health engagement, as well as the imperative and opportunity for business, government and institutions to invest in health.

    At 2:45pm to 3:30pm, Thursday 3rd November

    In Room 410, Los Angeles Convention Center

  • How to Get More Impact From Your Content Leveraging Influencers and Tribes

    by Dominique Lahaix

    The social web is organized into a myriad of tribes where bloggers play a crucial role in influencing their communities and propagating ideas. With the explosion of content production, author have engineer content and content distribution for maximum impact. This session will explain how to best use the social eco-system to learn what to write about and write/reference other influencers so that posts and videos get maximum exposure and influence.

    At 2:45pm to 3:30pm, Thursday 3rd November

    In Room 409 B, Los Angeles Convention Center

  • How to Make the Most of Blogger/Agency Relationship

    by Dave Fleet and Jeremy Wright

    These days every blogger with any clout (or Klout!) is approached regularly by agencies. Some agencies are smart about it, and some aren’t. Either way, bloggers have more options, control and opportunity than they realize and can get more out of the deal than they ever thought possible. In this presentation, Dave Fleet (Edelman) and Jeremy Wright (OSL Marketing), execs from two large agencies, will show bloggers how to help agencies create symbiotic relationships where everyone wins more!

    At 2:45pm to 3:30pm, Thursday 3rd November

    In Room Petree Hall C, Los Angeles Convention Center

  • How To Make Your Blog Stand Out So People Eat It Up

    by Nathalie Lussier

    With more than 2 blogs created per second, how can you make yours stand out from the crowd? In this session you’ll learn the principles Nathalie used to grow a successful food blog that keeps on growing, despite being in a crowded market. You’ll learn the importance of iterating on your blog’s concept with your audience, and how to do it the right way. You’ll also learn the social media marketing basics, and search engine optimization tactics that helped grow Nathalie’s blog by word of mouth on autopilot. Once you apply the hands on advice from this session, you’ll have people eating up your content. Yum.

    At 2:45pm to 3:30pm, Thursday 3rd November

    In Room 153 B, Los Angeles Convention Center

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