Sessions at Blogworld & New Media Expo LA 2011 about Blogging with slides

Thursday 3rd November 2011

• Engage, Grow, Monetize with your Blogs Secret Weapon

  by Phil Hollows

  It’s often said the money’s in the list – and it’s true. Your email subscribers are, in fact, your greatest fans and probably your most under-valued resource. By not paying attention to them, you’re missing out on increased page views, increased revenues and increased engagement. The tools that make it easy for you to blog – themes, plugins and templates – simply make it all too easy to neglect this vital opportunity. This session will give you what you need to unleash your blog’s secret money-making weapon: your list. You’ll learn practical approaches to getting your word out … and the cash back in.

  • Blogging
  • Email Marketing
  • Monetization

  At 3:45pm to 4:45pm, Thursday 3rd November

  In Room 411 Theater, Los Angeles Convention Center

  Coverage slide deck

Friday 4th November 2011

• Blogs, Bribes and Blasphemy: Engaging Influencers in a Changing World

  by Arik Hanson and Greg Swan

  Join Arik Hanson and Greg Swan as they lead this discussion about blogger outreach strategies. Come hear tales of the worst offenders, actionable tips for getting your brand or client noticed by the blogging elite, legal and ethical guidelines, case studies and real life examples.

  • Blogging
  • Influence

  At 3:00pm to 3:45pm, Friday 4th November

  In Room Petree Hall C, Los Angeles Convention Center

  Coverage slide deck

Saturday 5th November 2011

• Corporate Blogging Workshop

  by Douglas Karr and Jenn Lisak

  Corporate Blogging is now mainstream, with the majority of Fortune 500 companies utilizing a corporate blog to provide news and information to their prospects and clients. A corporate blog is an incredible inbound marketing tool, leveraging content, search and social media to build an online authority and convert visitors into customers. In this session, we'll be providing all the information you need to develop a strategy, execute the strategy and measure the results.

  • Blogging
  • corporate blogging
  • Search Engine Optimization
  • Social Media
  • Social Media Marketing

  At 12:15pm to 1:15pm, Saturday 5th November

  In Room 405, Los Angeles Convention Center

  Coverage slide deck link

• Hey Bloggers! How to Package, Promote and Profit from Your Expertise

  by Rich Brooks and Denise Wakeman

  Most bloggers don’t realize how much expertise they’ve gained over the years, or that other people would be happy to pay to learn some of their insights to help them with their own life. Even if you do realize that, you’re not always sure how to package that experience into a knowledge-based product that you can sell on the Web. In this session Denise and Rich will walk you through the process of recognizing your expertise, adapting your current content and creating a compelling package for that expertise, using web marketing and social media to reach your audience, and how to ultimately sell your knowledge product.

  • Blogging

  At 12:15pm to 1:15pm, Saturday 5th November

  In Room 411 Theater, Los Angeles Convention Center

  Coverage slide deck