by Tom Webster
Sentiment. Influence. “Buzz.” Social media is throwing off a ton of data, but how much of it is useful? The proliferation of clickstream information being generated by the social web has ushered in a new era of Big Data, but without insight, judgement and a little common sense, all of these numbers will drown us long before they save us.So what’s the solution? How can you make sense of this never-ending torrent of data?Join Tom Webster, VP of Strategy for Edison Research, as he leads you through a tour of rotting meat, bronzer and breakfast cereals on the way to a new understanding of social media. Webster is no stranger to big data (his company, Edison Research, is the sole custodian of one of the biggest data sets of all – the US National Election Exit Polls) and he has two decades of experience helping brands and companies pull actionable insights from primary and secondary research.
For the first time ever, social media fatigue seems to be setting in. People are complaining, “Why join yet another social network? I just got Facebook where I wanted it.” Learn why Google+ might very well become THE social network for business in the coming months, and learn what you need to know to get ready. Dip into the basics, but dive into some concepts on how to use these tools to empower the inside and outside of your business. Join Chris Brogan, author of Google+ for Business, for a talk on how Google’s new social network changes everything.
by Liz Strauss
Our attachments to each other weave the fabric of community. Community is affinity, identity, and kinship that makes room for ideas, thoughts, and solutions. A community is a social structure that shares personal values, cultural values, business goals, attitudes, or a world view. Online or offline community isn’t built or befriended, it’sconnectedby offering and accepting,. Whether you’re starting a community or looking to grow one, whether it’s business or strictly social, the strategy of community and opportunity will make it easier, more natural, and more meaningful for everyone and keep the community focused on the goal.
Let’s face it– Most business blogs are boring. And frankly, they’re just not telling shoppers and consumers what they really want to hear. In this session, popular speaker Marcus Sheridan will not only show 7 powerful ways by which businesses will gain hugeSEO and Branding visits through content, but he’ll also take the audience to the ‘next level’ of understanding how consumers think, feel, and the things they truly want to be reading about.
by David Murray
You’ve taken the time to identify the type of content you will share through your blog and social networks, but now you need to think about how you’ll get that content in front of your audience. How content works on your blog will be different from how content works on Twitter or in an E-book. Each of your social networks will need to provide value through your content if you hope to be successful in this space.
Learn how trusting your instincts can help you ignite a Word of Mouth movement that keeps people talking about you and your product. In this session you will see unique examples of how the tools of Social Media helped Ramon De Leon build a strong customer/fan base. Attendees will leave inspired and energized as they feel the passion of what has been coined #RamonWOW!
Crossfit? Yoga? Movnat? Running? The landscape of exercise is getting more complex than ever. Yet the six-pack, the chin-up, and buns of steel are more elusive than ever. How does it work? And, how can folks who earn their living behind a screen reclaim control over their bodies? Four of the leading trainers and professionals explain it all to you, right here.
More and more bloggers and businesses are turning to webinars as a great way to attract an engaged audience, educate and make money, but many people are daunted or confused by the technology and logistics. In this workshop session, Chris Garrett will show you exactly what to do and what to avoid to make sure your webinars are popular and successful.
Bloggers are increasingly looking to their blogs as a way to build their personal brand, become thought leaders, niche authorities and ultimately – make money. However, there are plenty of tasks and deliverables that bloggers need to take on board in order to achieve this. Web development, blog layout, graphic design, video marketing, podcasting, social media, content creation, SEO, email list management, etc., the list goes on and on. This is where the help of a virtual assistant, or a team of virtual staff, can come into play. This session is put together for the newbie and pro blogger’s alike, and will open your eyes to the things that are possible when utilizing a virtual assistant to help build, grow and monetize your blog. An absolute must-attend session if you’re serious about taking your blog to the next level.
Are you looking to stand apart from your competitors? Do you need a new strategy–one that you’ll enjoy implementing? During this high-energy session, Michael Stelzner, author of the new book Launch: How to Quickly Propel Your Business Beyond the Competition, will reveal his proven elevation principle strategy to grow your business. And it’s not just any strategy, it’s the very one he used to transform Social Media Examiner into a social media sensation. You’ll learn how great content, plus other people, minus marketing messages can rapidly grow your business.
by JD Johannes
E-Commerce is obsessed with conversion rates, but the effectiveness of E-advocacy is difficult to measure with online analytics because the final outcome is often determined in old fashioned meat-space. Political consultant JD Johannes will present proven methods to measure and maximize your impact.
When the 2010 Cone Cause Evaluation Study was released, which stated“90% of consumers want companies to tell them the ways they are supporting causes,”businesses scrambled to find ways to partner with nonprofits to make their company look good and increase revenues. They were driven by profits, and not by purpose — which is the inspiration of a citizen driven organization. No longer can you slap a ribbon on your logo and call yourself “Good.” Consumers want more transparency, engagement, and purpose from brands, businesses, and nonprofits.We will discuss how to develop corporate and nonprofit partnerships for successful cause marketing campaigns. Present case studies and best practices of companies using Foursquare and social media tools the drive engagement, commitment, and profits.
Is your site missing out on search engine traffic because the concept of Search Engine Optimization is overwhelming? Are you worried that writing for search engines means losing your human audience? Learn to set up your site to serve search engines while meeting the needs of your human audience.
Attendees should have self-hosted WordPress blogs and a Google account before attending the session.
by Tim Hayden
The widespread use of mobile devices has marketers thrilled about new channels to engage new and existing customers. Truth be known, the amount of time and effort being put into social media and the mobile web is substantially less than when we were tied to desktop and notebook computing. Let’s take a deeper look into the changes in behavior and technology that are shaping the way we communicate, live and buy.
by Mitch Canter
With WordPress dominating the blogging scene (over 10% of the world’s websites are now run on WordPress!) it’s easy to get lost in the aspects of running and setting up a killer blog. There are hundreds, if not thousands, of plugins, hacks, themes, tips, tricks, and other ideas that can get you bogged down and not doing the most important thing: creating content. Mitch Canter has been helping people learn WordPress for over 5 years, and has a selection of plugins, tips, and tutorials to help even the most blogophobic newcomer jump in and get the most out of their WordPress site. So bring your laptops, iPads, or write on your arms because you’ll want to take notes. Bring questions, and Mitch will have answers.
by Brian Matson
Ready to start, or up your game, in online video? Learn what sort of basic equipment you’ll need, how to handle lighting and audio, how to “think like a videographer” with storyboarding and visual storytelling tips, and finally how video can rock your SEO (Search Engine Optimization.) Some hands-on time will be included for you to practice.
by Jim Kukral
Learn more about what activities, programs and behaviors that companies can exhibit to interact effectively and responsibly with different online patients and patient communities.
If you measure it– it will get better, if you measure the right thing. There is more data available to orgs than ever before about their programs, users and webtraffic. Hear best practices from orgs that do more with their data to inform communications, content and programs. Pull data out of the silos of Google Analytics, CRMs, and webforms for practical use to inform decisions across your org. Stop making decisions based on gut and listen to your data. Organizations like VolunteerMatch, Donor’s Choose, and DoSomething.org all have tips on refining strategy based on their data.
by Ric Dragon
SEO isn’t about trying to trick the search engines into driving more traffic to your blog. It will, however, give you a lot of bounces without enlarging your audience. But if the principals are applied, good SEO can help you enlarge your audience, not simply by making you seem more relevant, but by actually helping you be more relevant.This presentation will take bloggers through the steps of keyword research, developing a key phrase “parking lot”, and enhancing their blogs with subtle edits to their copy.
Whether you’re a blogger, a business or a journalist, curating content has become much easier in the past several years. This is not only due to the quantity of available data and information out there for you to draw on, but also because of new tools that make curating and aggregating that data quick and simple. This situation is hugely beneficial to those of us with any sort of content production need, and can make the process of storytelling much richer for our audiences.
But with tweets, quotes, videos and links being pulled together in a matter of minutes, and published in just minutes more, there comes a host of new problems associated with “quick click” and a need to focus on responsible curating. In this panel, we’ll highlight several new tools being used to curate content, and have a frank discussion about how these tools can best fit into your content production program.
by Jared Polin
by Shwen Gwee
Can social interaction and technology spread good health? Could they be a crucial factor for reversing dangerous health trends? And what is the impact of investing in health from a corporate standpoint?This talk will provide insight derived from a 12-country, 15,000-person survey on health attitudes and trends. It will explore the evolving definition of health and how digital and social media are facilitating health engagement, as well as the imperative and opportunity for business, government and institutions to invest in health.
The social web is organized into a myriad of tribes where bloggers play a crucial role in influencing their communities and propagating ideas. With the explosion of content production, author have engineer content and content distribution for maximum impact. This session will explain how to best use the social eco-system to learn what to write about and write/reference other influencers so that posts and videos get maximum exposure and influence.
These days every blogger with any clout (or Klout!) is approached regularly by agencies. Some agencies are smart about it, and some aren’t. Either way, bloggers have more options, control and opportunity than they realize and can get more out of the deal than they ever thought possible. In this presentation, Dave Fleet (Edelman) and Jeremy Wright (OSL Marketing), execs from two large agencies, will show bloggers how to help agencies create symbiotic relationships where everyone wins more!
With more than 2 blogs created per second, how can you make yours stand out from the crowd? In this session you’ll learn the principles Nathalie used to grow a successful food blog that keeps on growing, despite being in a crowded market. You’ll learn the importance of iterating on your blog’s concept with your audience, and how to do it the right way. You’ll also learn the social media marketing basics, and search engine optimization tactics that helped grow Nathalie’s blog by word of mouth on autopilot. Once you apply the hands on advice from this session, you’ll have people eating up your content. Yum.
3rd–6th November 2011