When the 2010 Cone Cause Evaluation Study was released, which stated“90% of consumers want companies to tell them the ways they are supporting causes,”businesses scrambled to find ways to partner with nonprofits to make their company look good and increase revenues. They were driven by profits, and not by purpose — which is the inspiration of a citizen driven organization. No longer can you slap a ribbon on your logo and call yourself “Good.” Consumers want more transparency, engagement, and purpose from brands, businesses, and nonprofits.We will discuss how to develop corporate and nonprofit partnerships for successful cause marketing campaigns. Present case studies and best practices of companies using Foursquare and social media tools the drive engagement, commitment, and profits.
3rd–6th November 2011