Let’s face it– Most business blogs are boring. And frankly, they’re just not telling shoppers and consumers what they really want to hear. In this session, popular speaker Marcus Sheridan will not only show 7 powerful ways by which businesses will gain hugeSEO and Branding visits through content, but he’ll also take the audience to the ‘next level’ of understanding how consumers think, feel, and the things they truly want to be reading about.
Bloggers are increasingly looking to their blogs as a way to build their personal brand, become thought leaders, niche authorities and ultimately – make money. However, there are plenty of tasks and deliverables that bloggers need to take on board in order to achieve this. Web development, blog layout, graphic design, video marketing, podcasting, social media, content creation, SEO, email list management, etc., the list goes on and on. This is where the help of a virtual assistant, or a team of virtual staff, can come into play. This session is put together for the newbie and pro blogger’s alike, and will open your eyes to the things that are possible when utilizing a virtual assistant to help build, grow and monetize your blog. An absolute must-attend session if you’re serious about taking your blog to the next level.
These days every blogger with any clout (or Klout!) is approached regularly by agencies. Some agencies are smart about it, and some aren’t. Either way, bloggers have more options, control and opportunity than they realize and can get more out of the deal than they ever thought possible. In this presentation, Dave Fleet (Edelman) and Jeremy Wright (OSL Marketing), execs from two large agencies, will show bloggers how to help agencies create symbiotic relationships where everyone wins more!
by Sid Savara
Sid Savara breaks down each of Robert Cialdini’s Six Weapons of Influence, and scientifically applies them to blogging. These 6 “weapons of influence” include Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, Scarcity. Understanding human psychology and the way that your readers perceive you allows you to ethically position your blog in a way that will increase traffic, subscribers and ultimately help you sell more to your customers.
Blogging Through Loss is a discussion on the military track focusing on how social media affects those experiencing a loss. We will cover how blogging during a time of grieving is helpful, is detrimental, and how it over all affects the grieving process. We’ll discuss the impact of comments on coping as well as the negative aspects of anonymous commenters. We’ll talk about the difference between someone who blogged before their loss and continued after compared to someone who began blogging after their loss.
by Phil Hollows
It’s often said the money’s in the list – and it’s true. Your email subscribers are, in fact, your greatest fans and probably your most under-valued resource. By not paying attention to them, you’re missing out on increased page views, increased revenues and increased engagement. The tools that make it easy for you to blog – themes, plugins and templates – simply make it all too easy to neglect this vital opportunity. This session will give you what you need to unleash your blog’s secret money-making weapon: your list. You’ll learn practical approaches to getting your word out … and the cash back in.
by Jennifer Bahk and Michael Bolognino
Join us to learn how Blogger has been rebuilt from the ground up to make it easier to create content, share it with your readers in unique ways, and make money with AdSense.
3rd–6th November 2011