Sessions at Blogworld & New Media Expo LA 2011 on Friday 4th November in Room Petree Hall C

Blog from the Heart and the Opportunities Will Come…. Or will they? Just follow the strategies of the Pros and you’re Guaranteed blogging Success… Or are you? Blogging from the heart is sometimes not enough and blogging purely from a strategic angle can leave you with a blog without Soul. In this session Darren will explore how to balance blogging from the heart while also blogging with smart strategies that will help you reach your goals.

Join Arik Hanson and Greg Swan as they lead this discussion about blogger outreach strategies. Come hear tales of the worst offenders, actionable tips for getting your brand or client noticed by the blogging elite, legal and ethical guidelines, case studies and real life examples.

Forget fan counts. How strong is your fan engagement vs your top competitors, your industry, Facebook overall? Where are your top fans located, what do they like, and how many of them have identified themselves? What does the data tell you about when to post, how often, what to say, or when to use ads vs the wall? How effective is your website driving Facebook traffic to your page and vice-versa? What if you have hundreds of pages to manage, whether they be products, locations, and brands? Beyond sentiment analysis, how do you measure Facebook ROI in a way that the CMO and CFO will appreciate? We’ll dive in Facebook analytics in a way you’ve never seen before, combining data you can see via the graph API, ads interface, and various third party free tools. Bring your fan page and your questions for this live session– no PowerPoint.