by Darren Rowse
Blog from the Heart and the Opportunities Will Come…. Or will they? Just follow the strategies of the Pros and you’re Guaranteed blogging Success… Or are you? Blogging from the heart is sometimes not enough and blogging purely from a strategic angle can leave you with a blog without Soul. In this session Darren will explore how to balance blogging from the heart while also blogging with smart strategies that will help you reach your goals.
by Shani Higgins
On Friday, November 4, at 11 a.m. PDT, Technorati Media CEO, Shani Higgins, will unveil the findings of Technorati’s annual “State of the Blogosphere and New Media” study, live and exclusively at BlogWorld & New Media Expo at the Los Angeles Convention Center. The Blogosphere’s most anticipated industry study will be shared in front of the largest gathering of bloggers in the world, at the largest and only industry-wide social media event.Technorati’s annual study has followed growth and trends in the blogosphere, chronicling the evolution and maturation of this explosive industry over the last eight years. Thousands of bloggers participated in the most recent survey, the results of which will deliver a comprehensive resource for bloggers and marketers on everything blogging, both as a passion and as profession. The study also includes data from consumer and marketer surveys, as well as in person interviews from bloggers and brands.
by Lisa Barone
We’ve been lied to about what it means to be an “authentic”, “transparent” blogger. Your customers aren’t interested in watching you bare your soul or listening to you share your deepest secrets on Twitter. What they want is the best version of you. The characterized version of your persona that shows them whotheywant to be and which magnifies your best qualities to helpthemmeettheirgoals. This session will explain why every blogger needs to create a Blogging Superhero, how becoming a character will supercharge your blogging, and the steps to go about doing it.
Transitioning from hobbyist to pro is a multi-step process. This panel combines the experience and focus of four travel content producers with ideas and recommendations, along with action steps you can take whether you’re looking to earn more or move into the entrepreneurial arena.
by Pat Flynn
A blog by itself can only take you so far. In order to reach new audiences and rise to the top of your competitive arena (and ultimately increase your bottom line) you MUST think about your blog as a brand instead. In this session, I will illustrate the exact techniques and strategies that I’ve put into place that extend beyond just publishing on a blog, all of which which has helped to drastically expand my reach, skyrocket my growth and increase my income.
1. The multiple tiers monetization … from small ad buys to larger pay-per-post partnerships to grander spokesperson/brand representation relationships
2. What it takes to work successfully with agencies, their clients and build fruitful two-way relationships that can be monetized
3. Examples of brands that have worked successfully with parent bloggers and what they did to make it work
Join Arik Hanson and Greg Swan as they lead this discussion about blogger outreach strategies. Come hear tales of the worst offenders, actionable tips for getting your brand or client noticed by the blogging elite, legal and ethical guidelines, case studies and real life examples.
Parent blogs often include sharing details of our personal lives, but what happens when life gets a little too exposed? Four bloggers who have dealt with everything from health issues and trolls to personal and political debates will share tips and takeaways on how to cope, how to set boundaries, and how to deal when blogging gets too close for comfort.
by Adam Baker
As many bloggers know, it can be easy to get stuck in the daily grind of blogging – causing many to lose focus of what really drives their business forward (it’s usually not your next blog post that’ll make the biggest difference). In this session, Baker will teach bloggers how to “break away” from this daily grind, identify the true value they offer their audiences, and capitalize on new opportunities that will have dramatic impact on their business.
by Julia Barrett
What are you doing to reach your readers on the world’s fastest growing and most interactive medium? In this session, you’ll learn how you can ensure that your website or blog is optimized for mobile viewers – not just from a visual perspective, but also from a relevance, traffic quality and monetization perspective. From the latest developments and trends to monetization tools and strategies, we’ll explore what’s new in the world of mobile and how you can take advantage of it.
Many bloggers earn income through their blogs and ALL bloggers put time, effort and their creative genius into writing and promoting their blogs yet most have no backup or any form of protection for their body of work and their income stream.
Blogs are at risk from hardware failure, hacks, viruses and even simple human error (to name but a few) and this presentation will give any blogger the information and steps they need to take to protect their blogs so that if something does go wrong, they can get them back up and running quickly and painlessly.
Learn from two “moms” how we get it done, both professionally and with the high level of content we produce for multiple websites. We each have four children, and one of us is currently expecting her fifth. But we don’t accept any excuses from ourselves as we manage our hectic schedules. Get tips for business professionalism, and secrets for making the most of the nuggets of time we squeeze out of our days.
3rd–6th November 2011