Sessions at Blogworld & New Media Expo LA 2011 on Saturday 5th November in Room 405

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  • Corporate Blogging Workshop

    by Jenn Lisak and Douglas Karr

    Corporate Blogging is now mainstream, with the majority of Fortune 500 companies utilizing a corporate blog to provide news and information to their prospects and clients. A corporate blog is an incredible inbound marketing tool, leveraging content, search and social media to build an online authority and convert visitors into customers. In this session, we'll be providing all the information you need to develop a strategy, execute the strategy and measure the results.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 405, Los Angeles Convention Center

  • Publishing 2.0 The Open Source Publishing Business Methodology

    by Larry Genkin

    Content is NOT king. It used to be, but its not any more. If you would like to have a profitable Internet publishing operation you need to learn the new business model that will allow you to be profitable before you’ve published your first words. And, that will enable you to dominate your market with the largest distribution, best editorial quality and best advertising value vis a vis every other competitor. This session will the “beneath the hood” details that enabled Larry Genkin to launch 4 social magazines simultaneously with circulation that was 14x that of Businessweek, Fortune or Forbes.

    At 3:30pm to 4:30pm, Saturday 5th November

    In Room 405, Los Angeles Convention Center