Sessions at Blogworld & New Media Expo LA 2011 on Saturday 5th November in Los Angeles Convention Center

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  • Building a New Media Empire

    by Lisa Stone, Deanna Brown, Michael A. Stelzner and Mitch Joel

    At 9:00am to 10:00am, Saturday 5th November

    In Room 151 & 152, Los Angeles Convention Center

  • Content Rules, But Common Sense Rocks!

    by C.C. Chapman

    I want to present the major ideas behind the book, but I also want to drive home the point that so much of what makes Social Media work is the common sense and manners that make for good humans.

    As more tools get released the later part seems to be forgotten more and more and worse yet businesses of all size put on their marketing hats and forget the basics.

    At 11:00am to 12:00pm, Saturday 5th November

    In Room 515 B, Los Angeles Convention Center

  • Podcaster's Town Hall

    At 11:00am to 12:00pm, Saturday 5th November

    In Room 408 A, Los Angeles Convention Center

  • The End of Social Media & The Beginning of Social Business

    by David Armano

    It may not be the end of social media exactly, but the days of ad hoc and chaotic social initiatives may be coming to a close. As medium sized and large organizations come to the realization that “social” needs integration across multiple business functions, they will take the first step toward social business integration. While social media may be measured in likes and followers, the success of social business initiatives will be evaluated by how effectively they can scale and be executed globally. In his session, David will outline the co-dependent relationship between social brand and business, and outline the migration path from developing media which is socialized, to truly becoming a connected business.

    At 11:00am to 12:00pm, Saturday 5th November

    In Room 408 B, Los Angeles Convention Center

  • This Is All Such BS: How to tell and what to do when you are being had in blogging, social media and beyond

    by Jason Falls

    Social media is bullshit? Blogging is bullshit? Jason Falls, co-author of No Bullshit Social Media will open your eyes to what you’ve always been told is right, but isn’t. He’s going to name names, he’s going to point fingers and he’s going to blow the roof off the joint. Coming to this keynote will be the best thing you do all week.

    At 11:00am to 12:00pm, Saturday 5th November

    In Room 411 Theater, Los Angeles Convention Center

  • Camera Ready

    by Miss Lori

    A media training workshop designed to help you fine tune your message, your look and your approach on camera

    The World of social media influencing is moving out from behind the computer screen and in front of the camera. In this interactive workshop TV host and Social Media Marketainer Miss Lori will help you develop the skills to take the stage in front of any size audience with a camera rolling. The goal is to marry your inner intent with your outward projection, so that you and your message will be in full focus on camera. Are you ready for your close up?

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 407, Los Angeles Convention Center

  • Corporate Blogging Workshop

    by Jenn Lisak and Douglas Karr

    Corporate Blogging is now mainstream, with the majority of Fortune 500 companies utilizing a corporate blog to provide news and information to their prospects and clients. A corporate blog is an incredible inbound marketing tool, leveraging content, search and social media to build an online authority and convert visitors into customers. In this session, we'll be providing all the information you need to develop a strategy, execute the strategy and measure the results.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 405, Los Angeles Convention Center

  • Creating Leads from Likes

    by Matt Gentile

    In today’s market, consumers are cautious and building trust is more difficult than ever. Creating a bond with consumers where they already are — on social and mobile platforms — is essential to brand marketing. It’s not just about listening to and understanding what consumers want; it’s about meeting their expectations through the devices and channels they’re using. In this session, CENTURY 21 Real Estate LLC’s Director of PR & Social Media, Matt Gentile, will discuss how to turn “likes” into leads using online, social and mobile platforms, and how these new technologies can make your company the brand of choice for your target demographic.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 408 B, Los Angeles Convention Center

  • Do Not Let Your Content Land You in Legal Hot Water

    by Gordon Firemark

    Learn the rules, the ropes, and techniques podcasters, ploggers and new media producers should use to stay out of trouble.

    Whether you’re a major metropolitan newspaper, a Hollywood Studio, or a home-based hobbyist blogger, YouTuber, or podcaster, you’re creating media content, which can expose you to serious legal trouble. Media and Entertainment Lawyer Gordon Firemark will take participants through a survey of the legal issues that confront podcasters, bloggers and new media producers. You’ll learn tactics and techniques you can use to minimize your risk.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 409 A, Los Angeles Convention Center

  • Everything I know about Blogging I learned from Star Wars

    by Derek Featherstone

    Who doesn’t love Star Wars? Seriously. In this entertaining talk, we’ll connect lessons from the Star Wars Saga to the art and science of blogging. You’ll examine the wisdom that Yoda, Han Solo, Luke Skywalker, Chewbacca, Princess Leia and even George Lucas himself shared with their audience and see what that means for how you share with yours. Relive the movies of your youth, and see them in a whole new way.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 502 A, Los Angeles Convention Center

  • Hey Bloggers! How to Package, Promote and Profit from Your Expertise

    by Denise Wakeman and Rich Brooks

    Most bloggers don’t realize how much expertise they’ve gained over the years, or that other people would be happy to pay to learn some of their insights to help them with their own life. Even if you do realize that, you’re not always sure how to package that experience into a knowledge-based product that you can sell on the Web. In this session Denise and Rich will walk you through the process of recognizing your expertise, adapting your current content and creating a compelling package for that expertise, using web marketing and social media to reach your audience, and how to ultimately sell your knowledge product.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 411 Theater, Los Angeles Convention Center

    Coverage slide deck

  • How Dad Blogging Can Bust the Fatherhood Stereotypes

    by Jim Lin, Ron Mattocks, Bruce Sallan and Kevin Metzger

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 515 A, Los Angeles Convention Center

  • How To Create Multiple Revenue Streams by Including Podcasts in Your Marketing

    by Fred Castaneda

    This presentation goes into the practical application of creating multiple revenue streams by incorporating Podcasting into your small business marketing. You will understand several of the many methods that can start revenue flowing within 60 days. We will consider multiple media types and revenue types—from advertising to affiliate marketing and membership sites, etc. We will examine multiple resources, as well as many live case studies that have been successful. We will analyze several models, especially “freemium” and companion podcasts, smart phone apps, training courses, ebook narration, etc. Suggestions for driving leads into your business funnel are emphasized.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 406 B, Los Angeles Convention Center

  • How Your Blog Can Change the World

    by Kyeli Smith and Pace Smith

    As a blogger, you often feel adrift in a sea of noise. With the millions of blogs out there, how can one more make a difference? How can your blog change the world? You’ve got to say something worth believing in, and you must authentically connect with your readers. We’ll dig down into concrete, actionable tips on how to do each of these, and how they will help your blog change the world.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 518, Los Angeles Convention Center

  • Maintaining Privacy While Living Publicly

    by Jessica Gottlieb

    This is a hands on session where bloggers can learn how to keep their life private while still maintaining intimacy with their audience. It will cover registering your site, deciding to use your name, privacy via social networks like Facebook and Twitter, safety with location-based services, turning private moments into universal stories and management of public information found online.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 515 B, Los Angeles Convention Center

  • Optimize and Socialize Your Way to Better Blogging

    by Lee Odden

    Blogs are rated one of the top content marketing tactics for attracting and engaging customers but most companies fail to combine two of the most important tools for boosting traffic and reach. This session will provide hard won insights into leveraging SEO and Social Media as key tools for blog content planning, creation and promotion from the editor of the only 3 time #1 ranked Content Marketing Blog (Junta 42), #2 Social Media Blog (Social Media Examiner), top marketing blog (Advertising Age).

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 408 A, Los Angeles Convention Center

  • Producers: Pitching Your Web Series

    by Marie-Elizabeth Tang, AmberJLawson, Betsy Flanagan, Tim Street, Alison Marek, Bernie Su, David Beebe and Justin Marchert

    Whether you are looking for a sponsor, a studio, network or just going it alone as an independent producer part of the creative process is developing and giving an effective pitch. The IAWTV works with it’s members to create pitches that get results. Watch and see the feedback that is given as 3 IAWTV member producers pitch their web series to a sponsor, a studio, a network and a randomly chosen audience member.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 150 B, Los Angeles Convention Center

  • Quit Your Job and Podcast Full Time: I Did it and So Can You!

    by Lou Mongello

    Wish you could be working on your podcast full time? Wonder how people make that transition? Lou left his law practice to pursue his passion and podcast full-time. Discover the elements necessary to make that leap from a business plan, to time management, to supporting your family. Leave with a proven business model that you can follow to do what you love full-time.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 406 A, Los Angeles Convention Center

  • Search & Social: The Overlap and the Facts

    by Duane Forrester

    Straight from the most socially interconnected search engine, how social and search interact and where you need to invest in both for success.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 502 B, Los Angeles Convention Center

  • So You think You Can Manage a Community?

    by Marcy Massura

    Exploring the characteristics of successful community managers; Work flow, guardrails, claims training and playbooks that lead to effective results. Will take a look at the differences/challenges of revealing your manager to the world (Lunchables) versus remaining a corporate voice ( Oscar Mayer etc….) Touching on best practices from finding, hiring and setting up your community manager for success. Answering concepts like ‘What are the ethics of over-seeing the community managers existing online personal space? ‘ and how to transition from ‘blog to job’ to work as a professional community manager.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 150 A, Los Angeles Convention Center

  • Stop Complaining and Start Pitching

    by Andy Hayes and Meg Paynor

    Instead of whining about why destinations and brands don’t want to work with new media, learn what you need to do to make them sit p and take notice. An experience blogger and PR representative will show you how to create win/win pitches that get you what you need for your readership.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 150 C, Los Angeles Convention Center

  • The Golden Ratio Theory of Typography and Web Design

    by Chris Pearson

    The ancient Greeks knew that the Golden Ratio was nature’s number for aesthetic beauty and proportion, and this knowledge permeated the art and architecture of the time. As history unfolded, the Golden Ratio was applied to countless areas, but somehow, it was never applied to typography in a manner that completely “tied the room together.”

    Today, all that is about to change, as I’m going to show you how the Golden Ratio will help you determine the proper placement of EVERY pixel on your site. When we’re done, you’ll have typography fit for an adonis, and you’ll also have a newfound sense of spatial awareness that would make Euclid proud.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 153 B, Los Angeles Convention Center

  • Whiteboard Session

    by David Armano and Marc Monseau

    You are invited to attend and engage in an interactive session involving physicians, patients, caregivers and members of industry as they discuss the opportunities and challenges of providing health information through different online platforms. Through this informal discussion, we hope to capture a sense of the current environment and the future promises of digital communications in the distribution of healthcare information.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 410, Los Angeles Convention Center

  • Why Your C-Suite Should LOVE Open Employee Access to Social Media

    by Shel Holtz

    Depending on which study you read, between 30 and 70 percent of all companies block employee access to social media. Fueled by panic-inducing back-of-the-envelope calculations from companies that stand to profit from FUD (fear, uncertainty and doubt), organizational leaders think they’re protecting their company and keeping employees focused on work when, in reality, they’re denying their organizations the considerable ROI employees can contribute given appropriate policies, training and processes. This session will arm you with the rationale you need to remove the blocks and start getting your employees engaged with their networks nad communities on the company’s behalf.

    At 12:15pm to 1:15pm, Saturday 5th November

    In Room 153 A, Los Angeles Convention Center

  • Advanced Consumer Segmentation in Social Media

    by Ken Burbary

    What are companies doing to manage social data to better understand consumers needs, behaviors and expectations? In this session you’ll learn about the different types of consumer data generated through social media, and what tools, services and companies are available to uncover insights from the abundance of social data generated each day. You’ll learn how to identify the “right” audience in social, and integrate that with your existing customer databases.

    At 3:30pm to 4:30pm, Saturday 5th November

    In Room 408 A, Los Angeles Convention Center

  • Can Social Media Improve How Healthcare is Managed?

    by Dr John La Puma, Scott Monty, Dakila Divina and Shannon Paul

    While other industries are currently engaging effectively with different consumer groups using different social media and digital channels, the pharmaceuticals and healthcare industry is generally viewed to be lagging. Rigid regulatory guidelines and formal, professionally-driven communications are often cited as one of the factors why there isn’t greater online interaction by companies in this space — but are there lessons to be learned from other industries? In this session, you will hear from experts who understand the healthcare space as well as those from outside of the industry discuss how the experiences of other industries could be applied to online health communications.

    At 3:30pm to 4:30pm, Saturday 5th November

    In Room 410, Los Angeles Convention Center

  • Creating a Media Kit

    by Francesca Banducci and Allison Talamantez

    At 3:30pm to 4:30pm, Saturday 5th November

    In Room 515 A, Los Angeles Convention Center

  • Finding Calm Amongst the Chaos: Maintaining brand reputation through crisis situations

    by Jason Miller, Bridget Jewell, Justin Levy and Tony Saucier

    Crisis situations are nothing new for business. How people and businesses — and the relationship between the two — react to crisis and facilitate a conversation about what’s happened has evolved substantially over time. It used to be that crisis was approached in a somewhat organized manner with varying subtleties depending on the situation. With the democratization of media and the ability for anyone — given a computer or mobile device — to share their thoughts about anything in real-time on communication mediums such as Facebook, Twitter and blogs, have added a layer that complicates the traditional approach to crisis response. In the past few years, we’ve seen numerous large companies in the spotlight for a crisis situation magnified by the virality of the web. How can you help your company be prepared for a situation like this? In this session, panelists will share real-life examples of crisis situations and how they were handled.

    Panelists include Bridget Jewell, public relations manager at Mall of America, Justin Levy, senior social communications manager at Citrix Online, Jason Miller, x. Each panelist has played a key role in directing an organization out of a crisis and will provide insight into the plan, strategies and tactics that have worked and those that haven’t worked and how that played a key role in the development of the “new” crisis plan.

    The panel will be moderated by Tony Saucier, social strategist group lead at Olson.

    At 3:30pm to 4:30pm, Saturday 5th November

    In Room 408 B, Los Angeles Convention Center

  • Forget CPM! Proven Strategies For Generating Serious Income FromYour Podcasting Efforts!

    by Cliff Ravenscraft

    As a full-time podcast producer and podcast consulting/coach, Cliff Ravenscraft left his career in insurance, of 11 years, to pursue his passion of podcasting in January of 2008.

    In this session, Cliff will share how he generated just over $177,000 in income in 2010 and you will hear the story behind why one listener sent him a contribution of $12,000 to support the content of Cliff’s Generally Speaking Production Network.

    This session will also feature stories of many of Cliff’s consultant/coaching clients who have also achieved similar success from their podcasting efforts over the past several years. All of which were achieved without the use of CPM advertising!

    At 3:30pm to 4:30pm, Saturday 5th November

    In Room 406 B, Los Angeles Convention Center

  • How to Maximize Engagement With Your Audience

    by Srinivas Rao

    Over the last 2 years BlogcastFM has grown to over 30,000 downloads a month and developed a listener base that tunes in for more than 2 hours a week. Some blogs have thriving communities, while others seem to be in a black hole. In this session we’ll dissect the keys to maximizing engagement with your audience

    At the end of this session bloggers will walk away armed with the knowledge that gets their audience talking not just to them, but about them.

    At 3:30pm to 4:30pm, Saturday 5th November

    In Room 502 A, Los Angeles Convention Center