Sessions at Blogworld & New Media Expo LA 2011 on Saturday 5th November in Los Angeles Convention Center

I want to present the major ideas behind the book, but I also want to drive home the point that so much of what makes Social Media work is the common sense and manners that make for good humans.

As more tools get released the later part seems to be forgotten more and more and worse yet businesses of all size put on their marketing hats and forget the basics.

It may not be the end of social media exactly, but the days of ad hoc and chaotic social initiatives may be coming to a close. As medium sized and large organizations come to the realization that “social” needs integration across multiple business functions, they will take the first step toward social business integration. While social media may be measured in likes and followers, the success of social business initiatives will be evaluated by how effectively they can scale and be executed globally. In his session, David will outline the co-dependent relationship between social brand and business, and outline the migration path from developing media which is socialized, to truly becoming a connected business.

Social media is bullshit? Blogging is bullshit? Jason Falls, co-author of No Bullshit Social Media will open your eyes to what you’ve always been told is right, but isn’t. He’s going to name names, he’s going to point fingers and he’s going to blow the roof off the joint. Coming to this keynote will be the best thing you do all week.

A media training workshop designed to help you fine tune your message, your look and your approach on camera

The World of social media influencing is moving out from behind the computer screen and in front of the camera. In this interactive workshop TV host and Social Media Marketainer Miss Lori will help you develop the skills to take the stage in front of any size audience with a camera rolling. The goal is to marry your inner intent with your outward projection, so that you and your message will be in full focus on camera. Are you ready for your close up?

Corporate Blogging is now mainstream, with the majority of Fortune 500 companies utilizing a corporate blog to provide news and information to their prospects and clients. A corporate blog is an incredible inbound marketing tool, leveraging content, search and social media to build an online authority and convert visitors into customers. In this session, we'll be providing all the information you need to develop a strategy, execute the strategy and measure the results.

In today’s market, consumers are cautious and building trust is more difficult than ever. Creating a bond with consumers where they already are — on social and mobile platforms — is essential to brand marketing. It’s not just about listening to and understanding what consumers want; it’s about meeting their expectations through the devices and channels they’re using. In this session, CENTURY 21 Real Estate LLC’s Director of PR & Social Media, Matt Gentile, will discuss how to turn “likes” into leads using online, social and mobile platforms, and how these new technologies can make your company the brand of choice for your target demographic.

Learn the rules, the ropes, and techniques podcasters, ploggers and new media producers should use to stay out of trouble.

Whether you’re a major metropolitan newspaper, a Hollywood Studio, or a home-based hobbyist blogger, YouTuber, or podcaster, you’re creating media content, which can expose you to serious legal trouble. Media and Entertainment Lawyer Gordon Firemark will take participants through a survey of the legal issues that confront podcasters, bloggers and new media producers. You’ll learn tactics and techniques you can use to minimize your risk.

Who doesn’t love Star Wars? Seriously. In this entertaining talk, we’ll connect lessons from the Star Wars Saga to the art and science of blogging. You’ll examine the wisdom that Yoda, Han Solo, Luke Skywalker, Chewbacca, Princess Leia and even George Lucas himself shared with their audience and see what that means for how you share with yours. Relive the movies of your youth, and see them in a whole new way.

Most bloggers don’t realize how much expertise they’ve gained over the years, or that other people would be happy to pay to learn some of their insights to help them with their own life. Even if you do realize that, you’re not always sure how to package that experience into a knowledge-based product that you can sell on the Web. In this session Denise and Rich will walk you through the process of recognizing your expertise, adapting your current content and creating a compelling package for that expertise, using web marketing and social media to reach your audience, and how to ultimately sell your knowledge product.

This presentation goes into the practical application of creating multiple revenue streams by incorporating Podcasting into your small business marketing. You will understand several of the many methods that can start revenue flowing within 60 days. We will consider multiple media types and revenue types—from advertising to affiliate marketing and membership sites, etc. We will examine multiple resources, as well as many live case studies that have been successful. We will analyze several models, especially “freemium” and companion podcasts, smart phone apps, training courses, ebook narration, etc. Suggestions for driving leads into your business funnel are emphasized.

As a blogger, you often feel adrift in a sea of noise. With the millions of blogs out there, how can one more make a difference? How can your blog change the world? You’ve got to say something worth believing in, and you must authentically connect with your readers. We’ll dig down into concrete, actionable tips on how to do each of these, and how they will help your blog change the world.

This is a hands on session where bloggers can learn how to keep their life private while still maintaining intimacy with their audience. It will cover registering your site, deciding to use your name, privacy via social networks like Facebook and Twitter, safety with location-based services, turning private moments into universal stories and management of public information found online.

Blogs are rated one of the top content marketing tactics for attracting and engaging customers but most companies fail to combine two of the most important tools for boosting traffic and reach. This session will provide hard won insights into leveraging SEO and Social Media as key tools for blog content planning, creation and promotion from the editor of the only 3 time #1 ranked Content Marketing Blog (Junta 42), #2 Social Media Blog (Social Media Examiner), top marketing blog (Advertising Age).

Whether you are looking for a sponsor, a studio, network or just going it alone as an independent producer part of the creative process is developing and giving an effective pitch. The IAWTV works with it’s members to create pitches that get results. Watch and see the feedback that is given as 3 IAWTV member producers pitch their web series to a sponsor, a studio, a network and a randomly chosen audience member.

Wish you could be working on your podcast full time? Wonder how people make that transition? Lou left his law practice to pursue his passion and podcast full-time. Discover the elements necessary to make that leap from a business plan, to time management, to supporting your family. Leave with a proven business model that you can follow to do what you love full-time.

Straight from the most socially interconnected search engine, how social and search interact and where you need to invest in both for success.

Exploring the characteristics of successful community managers; Work flow, guardrails, claims training and playbooks that lead to effective results. Will take a look at the differences/challenges of revealing your manager to the world (Lunchables) versus remaining a corporate voice ( Oscar Mayer etc….) Touching on best practices from finding, hiring and setting up your community manager for success. Answering concepts like ‘What are the ethics of over-seeing the community managers existing online personal space? ‘ and how to transition from ‘blog to job’ to work as a professional community manager.

Instead of whining about why destinations and brands don’t want to work with new media, learn what you need to do to make them sit p and take notice. An experience blogger and PR representative will show you how to create win/win pitches that get you what you need for your readership.

The ancient Greeks knew that the Golden Ratio was nature’s number for aesthetic beauty and proportion, and this knowledge permeated the art and architecture of the time. As history unfolded, the Golden Ratio was applied to countless areas, but somehow, it was never applied to typography in a manner that completely “tied the room together.”

Today, all that is about to change, as I’m going to show you how the Golden Ratio will help you determine the proper placement of EVERY pixel on your site. When we’re done, you’ll have typography fit for an adonis, and you’ll also have a newfound sense of spatial awareness that would make Euclid proud.

You are invited to attend and engage in an interactive session involving physicians, patients, caregivers and members of industry as they discuss the opportunities and challenges of providing health information through different online platforms. Through this informal discussion, we hope to capture a sense of the current environment and the future promises of digital communications in the distribution of healthcare information.

Depending on which study you read, between 30 and 70 percent of all companies block employee access to social media. Fueled by panic-inducing back-of-the-envelope calculations from companies that stand to profit from FUD (fear, uncertainty and doubt), organizational leaders think they’re protecting their company and keeping employees focused on work when, in reality, they’re denying their organizations the considerable ROI employees can contribute given appropriate policies, training and processes. This session will arm you with the rationale you need to remove the blocks and start getting your employees engaged with their networks nad communities on the company’s behalf.

What are companies doing to manage social data to better understand consumers needs, behaviors and expectations? In this session you’ll learn about the different types of consumer data generated through social media, and what tools, services and companies are available to uncover insights from the abundance of social data generated each day. You’ll learn how to identify the “right” audience in social, and integrate that with your existing customer databases.

While other industries are currently engaging effectively with different consumer groups using different social media and digital channels, the pharmaceuticals and healthcare industry is generally viewed to be lagging. Rigid regulatory guidelines and formal, professionally-driven communications are often cited as one of the factors why there isn’t greater online interaction by companies in this space — but are there lessons to be learned from other industries? In this session, you will hear from experts who understand the healthcare space as well as those from outside of the industry discuss how the experiences of other industries could be applied to online health communications.

Crisis situations are nothing new for business. How people and businesses — and the relationship between the two — react to crisis and facilitate a conversation about what’s happened has evolved substantially over time. It used to be that crisis was approached in a somewhat organized manner with varying subtleties depending on the situation. With the democratization of media and the ability for anyone — given a computer or mobile device — to share their thoughts about anything in real-time on communication mediums such as Facebook, Twitter and blogs, have added a layer that complicates the traditional approach to crisis response. In the past few years, we’ve seen numerous large companies in the spotlight for a crisis situation magnified by the virality of the web. How can you help your company be prepared for a situation like this? In this session, panelists will share real-life examples of crisis situations and how they were handled.

Panelists include Bridget Jewell, public relations manager at Mall of America, Justin Levy, senior social communications manager at Citrix Online, Jason Miller, x. Each panelist has played a key role in directing an organization out of a crisis and will provide insight into the plan, strategies and tactics that have worked and those that haven’t worked and how that played a key role in the development of the “new” crisis plan.

The panel will be moderated by Tony Saucier, social strategist group lead at Olson.

As a full-time podcast producer and podcast consulting/coach, Cliff Ravenscraft left his career in insurance, of 11 years, to pursue his passion of podcasting in January of 2008.

In this session, Cliff will share how he generated just over $177,000 in income in 2010 and you will hear the story behind why one listener sent him a contribution of $12,000 to support the content of Cliff’s Generally Speaking Production Network.

This session will also feature stories of many of Cliff’s consultant/coaching clients who have also achieved similar success from their podcasting efforts over the past several years. All of which were achieved without the use of CPM advertising!

Over the last 2 years BlogcastFM has grown to over 30,000 downloads a month and developed a listener base that tunes in for more than 2 hours a week. Some blogs have thriving communities, while others seem to be in a black hole. In this session we’ll dissect the keys to maximizing engagement with your audience

At the end of this session bloggers will walk away armed with the knowledge that gets their audience talking not just to them, but about them.