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by Lee Odden
Blogs are rated one of the top content marketing tactics for attracting and engaging customers but most companies fail to combine two of the most important tools for boosting traffic and reach. This session will provide hard won insights into leveraging SEO and Social Media as key tools for blog content planning, creation and promotion from the editor of the only 3 time #1 ranked Content Marketing Blog (Junta 42), #2 Social Media Blog (Social Media Examiner), top marketing blog (Advertising Age).
by Ken Burbary
What are companies doing to manage social data to better understand consumers needs, behaviors and expectations? In this session you’ll learn about the different types of consumer data generated through social media, and what tools, services and companies are available to uncover insights from the abundance of social data generated each day. You’ll learn how to identify the “right” audience in social, and integrate that with your existing customer databases.
3rd–6th November 2011