Add an eventSessions at Blogworld & New Media Expo LA 2011 in Room 409 B
Thursday 3rd November 2011
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The Ultimate WordPress Experience
by Mitch Canter
With WordPress dominating the blogging scene (over 10% of the world’s websites are now run on WordPress!) it’s easy to get lost in the aspects of running and setting up a killer blog. There are hundreds, if not thousands, of plugins, hacks, themes, tips, tricks, and other ideas that can get you bogged down and not doing the most important thing: creating content. Mitch Canter has been helping people learn WordPress for over 5 years, and has a selection of plugins, tips, and tutorials to help even the most blogophobic newcomer jump in and get the most out of their WordPress site. So bring your laptops, iPads, or write on your arms because you’ll want to take notes. Bring questions, and Mitch will have answers.
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How to Get More Impact From Your Content Leveraging Influencers and Tribes
The social web is organized into a myriad of tribes where bloggers play a crucial role in influencing their communities and propagating ideas. With the explosion of content production, author have engineer content and content distribution for maximum impact. This session will explain how to best use the social eco-system to learn what to write about and write/reference other influencers so that posts and videos get maximum exposure and influence.
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Get More Bang and Earn More Bucks With Blogger
by Jennifer Bahk and Michael Bolognino
Join us to learn how Blogger has been rebuilt from the ground up to make it easier to create content, share it with your readers in unique ways, and make money with AdSense.
Friday 4th November 2011
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Integrity in the Streaming Ad Buying Process
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YouTube Partners: The Success Panel
by Don McAllister, Mike Rotman and Ed Dale
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Reviews Are the New Advertising
by Mark Watson, Elessa Vavon, Sonia Castaneda and Julie Perry
“Haulers” have become an Internet phenomenon in the last couple years. Originally coined to refer to teen girls or young women who posted YouTube videos of themselves modeling the fashion and beauty products from their most recent “haul,” the larger pool of what we might simply think of as “YouTube Reviewers” is made up of “wo/man-on-the-street” reviewers in just about any niche under the sun—from tech gadgets and iPhone apps to interior decorating and baking. Successful videos can garner hundreds of thousands of views, and many major brands and retailers (JCPenney, Marshall’s and Forever 21 to name but a few) have found that giving these New Media, “shop-and-tell” types free merchandise, or in some cases, even paying the reviewers to feature their products, can bring about an ROI that rivals traditional media buying. This panel explores the variety of videos that are being made for this purpose and how both brands and even future reviewers themselves can get in on the action.
Moderator: Julie Perry, VP Social Media & Audience Development at BLASTmedia – an agency that pitches YouTube reviewers and leverages this New Media trend for a variety of its clients.
Panelists: 3 YouTube Reviewer Sensations:
1. Sonia Castaneda – YouTube Channel: http://www.youtube.com/user/scca..., 117,774 Channel Subscribers.
2. Elessa Vavon of Pursebuzz – YouTube Channel: http://www.youtube.com/user/purs..., 282,185 Channel Subscribers
3. Mark Watson of SoldierKnowsBest – YouTube Channel: http://www.youtube.com/user/sold..., 275,908 Channel Subscribers – Also now a Revision3 show.
Blogworld & New Media Expo LA 2011
United States United States, Los Angeles
3rd–6th November 2011
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