These days every blogger with any clout (or Klout!) is approached regularly by agencies. Some agencies are smart about it, and some aren’t. Either way, bloggers have more options, control and opportunity than they realize and can get more out of the deal than they ever thought possible. In this presentation, Dave Fleet (Edelman) and Jeremy Wright (OSL Marketing), execs from two large agencies, will show bloggers how to help agencies create symbiotic relationships where everyone wins more!
by Darren Rowse
Blog from the Heart and the Opportunities Will Come…. Or will they? Just follow the strategies of the Pros and you’re Guaranteed blogging Success… Or are you? Blogging from the heart is sometimes not enough and blogging purely from a strategic angle can leave you with a blog without Soul. In this session Darren will explore how to balance blogging from the heart while also blogging with smart strategies that will help you reach your goals.
Join Arik Hanson and Greg Swan as they lead this discussion about blogger outreach strategies. Come hear tales of the worst offenders, actionable tips for getting your brand or client noticed by the blogging elite, legal and ethical guidelines, case studies and real life examples.
3rd–6th November 2011