Sessions at Blogworld & New Media Expo LA 2011 in Room Petree Hall C

Thursday 3rd November 2011

• Drowning In Numbers: Turning Social Media Data Into Insight

  by Tom Webster

  Sentiment. Influence. “Buzz.” Social media is throwing off a ton of data, but how much of it is useful? The proliferation of clickstream information being generated by the social web has ushered in a new era of Big Data, but without insight, judgement and a little common sense, all of these numbers will drown us long before they save us.So what’s the solution? How can you make sense of this never-ending torrent of data?Join Tom Webster, VP of Strategy for Edison Research, as he leads you through a tour of rotting meat, bronzer and breakfast cereals on the way to a new understanding of social media. Webster is no stranger to big data (his company, Edison Research, is the sole custodian of one of the biggest data sets of all – the US National Election Exit Polls) and he has two decades of experience helping brands and companies pull actionable insights from primary and secondary research.

  • Analytics
  • Influence
  • Social Media

  At 9:45am to 10:45am, Thursday 3rd November

  In Room Petree Hall C, Los Angeles Convention Center

• How Much Do You Open Your Kimono? Does Thought Leadership Cannibalize Your Ability to Monetize What You Know?

  by Joe Pulizzi and Jay Baer

  At 1:30pm to 2:30pm, Thursday 3rd November

  In Room Petree Hall C, Los Angeles Convention Center

• How to Make the Most of Blogger/Agency Relationship

  by Dave Fleet and Jeremy Wright

  These days every blogger with any clout (or Klout!) is approached regularly by agencies. Some agencies are smart about it, and some aren’t. Either way, bloggers have more options, control and opportunity than they realize and can get more out of the deal than they ever thought possible. In this presentation, Dave Fleet (Edelman) and Jeremy Wright (OSL Marketing), execs from two large agencies, will show bloggers how to help agencies create symbiotic relationships where everyone wins more!

  • Agencies
  • Blogging

  At 2:45pm to 3:30pm, Thursday 3rd November

  In Room Petree Hall C, Los Angeles Convention Center

• Giving Substance to Online Influence: Metrics, Relevance, and Application

  by Chuck Hemann and Matt Ridings

  Influence online is the single hottest topic of 2011. Tools, methods and ideas about how to develop and implement an influencer list are becoming more common by the day. Unfortunately, the current tools and methods are riddled with issues including lack of contextual relevance, insufficient rigor behind the metrics and inappropriate application of the available information.

  At 3:45pm to 4:45pm, Thursday 3rd November

  In Room Petree Hall C, Los Angeles Convention Center

Friday 4th November 2011

• Blogging from the Heart [But Smart]

  by Darren Rowse

  Blog from the Heart and the Opportunities Will Come…. Or will they? Just follow the strategies of the Pros and you’re Guaranteed blogging Success… Or are you? Blogging from the heart is sometimes not enough and blogging purely from a strategic angle can leave you with a blog without Soul. In this session Darren will explore how to balance blogging from the heart while also blogging with smart strategies that will help you reach your goals.

  • Blogging

  At 9:00am to 10:00am, Friday 4th November

  In Room Petree Hall C, Los Angeles Convention Center

• Dell Listening Command Center Model

  by Susan Beebe

  • Dell

  At 1:45pm to 2:45pm, Friday 4th November

  In Room Petree Hall C, Los Angeles Convention Center

• Blogs, Bribes and Blasphemy: Engaging Influencers in a Changing World

  by Arik Hanson and Greg Swan

  Join Arik Hanson and Greg Swan as they lead this discussion about blogger outreach strategies. Come hear tales of the worst offenders, actionable tips for getting your brand or client noticed by the blogging elite, legal and ethical guidelines, case studies and real life examples.

  • Blogging
  • Influence

  At 3:00pm to 3:45pm, Friday 4th November

  In Room Petree Hall C, Los Angeles Convention Center

  Coverage slide deck

• Facebook Insights / Advertising

  by Dennis Yu

  Forget fan counts. How strong is your fan engagement vs your top competitors, your industry, Facebook overall? Where are your top fans located, what do they like, and how many of them have identified themselves? What does the data tell you about when to post, how often, what to say, or when to use ads vs the wall? How effective is your website driving Facebook traffic to your page and vice-versa? What if you have hundreds of pages to manage, whether they be products, locations, and brands? Beyond sentiment analysis, how do you measure Facebook ROI in a way that the CMO and CFO will appreciate? We’ll dive in Facebook analytics in a way you’ve never seen before, combining data you can see via the graph API, ads interface, and various third party free tools. Bring your fan page and your questions for this live session– no PowerPoint.

  • Facebook
  • Facebook Ads

  At 4:00pm to 5:00pm, Friday 4th November

  In Room Petree Hall C, Los Angeles Convention Center