Let’s face it– Most business blogs are boring. And frankly, they’re just not telling shoppers and consumers what they really want to hear. In this session, popular speaker Marcus Sheridan will not only show 7 powerful ways by which businesses will gain hugeSEO and Branding visits through content, but he’ll also take the audience to the ‘next level’ of understanding how consumers think, feel, and the things they truly want to be reading about.
Bloggers are increasingly looking to their blogs as a way to build their personal brand, become thought leaders, niche authorities and ultimately – make money. However, there are plenty of tasks and deliverables that bloggers need to take on board in order to achieve this. Web development, blog layout, graphic design, video marketing, podcasting, social media, content creation, SEO, email list management, etc., the list goes on and on. This is where the help of a virtual assistant, or a team of virtual staff, can come into play. This session is put together for the newbie and pro blogger’s alike, and will open your eyes to the things that are possible when utilizing a virtual assistant to help build, grow and monetize your blog. An absolute must-attend session if you’re serious about taking your blog to the next level.
These days every blogger with any clout (or Klout!) is approached regularly by agencies. Some agencies are smart about it, and some aren’t. Either way, bloggers have more options, control and opportunity than they realize and can get more out of the deal than they ever thought possible. In this presentation, Dave Fleet (Edelman) and Jeremy Wright (OSL Marketing), execs from two large agencies, will show bloggers how to help agencies create symbiotic relationships where everyone wins more!
by Sid Savara
Sid Savara breaks down each of Robert Cialdini’s Six Weapons of Influence, and scientifically applies them to blogging. These 6 “weapons of influence” include Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, Scarcity. Understanding human psychology and the way that your readers perceive you allows you to ethically position your blog in a way that will increase traffic, subscribers and ultimately help you sell more to your customers.
Blogging Through Loss is a discussion on the military track focusing on how social media affects those experiencing a loss. We will cover how blogging during a time of grieving is helpful, is detrimental, and how it over all affects the grieving process. We’ll discuss the impact of comments on coping as well as the negative aspects of anonymous commenters. We’ll talk about the difference between someone who blogged before their loss and continued after compared to someone who began blogging after their loss.
by Phil Hollows
It’s often said the money’s in the list – and it’s true. Your email subscribers are, in fact, your greatest fans and probably your most under-valued resource. By not paying attention to them, you’re missing out on increased page views, increased revenues and increased engagement. The tools that make it easy for you to blog – themes, plugins and templates – simply make it all too easy to neglect this vital opportunity. This session will give you what you need to unleash your blog’s secret money-making weapon: your list. You’ll learn practical approaches to getting your word out … and the cash back in.
by Jennifer Bahk and Michael Bolognino
Join us to learn how Blogger has been rebuilt from the ground up to make it easier to create content, share it with your readers in unique ways, and make money with AdSense.
by Darren Rowse
Blog from the Heart and the Opportunities Will Come…. Or will they? Just follow the strategies of the Pros and you’re Guaranteed blogging Success… Or are you? Blogging from the heart is sometimes not enough and blogging purely from a strategic angle can leave you with a blog without Soul. In this session Darren will explore how to balance blogging from the heart while also blogging with smart strategies that will help you reach your goals.
by Shani Higgins
On Friday, November 4, at 11 a.m. PDT, Technorati Media CEO, Shani Higgins, will unveil the findings of Technorati’s annual “State of the Blogosphere and New Media” study, live and exclusively at BlogWorld & New Media Expo at the Los Angeles Convention Center. The Blogosphere’s most anticipated industry study will be shared in front of the largest gathering of bloggers in the world, at the largest and only industry-wide social media event.Technorati’s annual study has followed growth and trends in the blogosphere, chronicling the evolution and maturation of this explosive industry over the last eight years. Thousands of bloggers participated in the most recent survey, the results of which will deliver a comprehensive resource for bloggers and marketers on everything blogging, both as a passion and as profession. The study also includes data from consumer and marketer surveys, as well as in person interviews from bloggers and brands.
by Lisa Barone
We’ve been lied to about what it means to be an “authentic”, “transparent” blogger. Your customers aren’t interested in watching you bare your soul or listening to you share your deepest secrets on Twitter. What they want is the best version of you. The characterized version of your persona that shows them whotheywant to be and which magnifies your best qualities to helpthemmeettheirgoals. This session will explain why every blogger needs to create a Blogging Superhero, how becoming a character will supercharge your blogging, and the steps to go about doing it.
Transitioning from hobbyist to pro is a multi-step process. This panel combines the experience and focus of four travel content producers with ideas and recommendations, along with action steps you can take whether you’re looking to earn more or move into the entrepreneurial arena.
by Pat Flynn
A blog by itself can only take you so far. In order to reach new audiences and rise to the top of your competitive arena (and ultimately increase your bottom line) you MUST think about your blog as a brand instead. In this session, I will illustrate the exact techniques and strategies that I’ve put into place that extend beyond just publishing on a blog, all of which which has helped to drastically expand my reach, skyrocket my growth and increase my income.
1. The multiple tiers monetization … from small ad buys to larger pay-per-post partnerships to grander spokesperson/brand representation relationships
2. What it takes to work successfully with agencies, their clients and build fruitful two-way relationships that can be monetized
3. Examples of brands that have worked successfully with parent bloggers and what they did to make it work
Join Arik Hanson and Greg Swan as they lead this discussion about blogger outreach strategies. Come hear tales of the worst offenders, actionable tips for getting your brand or client noticed by the blogging elite, legal and ethical guidelines, case studies and real life examples.
Parent blogs often include sharing details of our personal lives, but what happens when life gets a little too exposed? Four bloggers who have dealt with everything from health issues and trolls to personal and political debates will share tips and takeaways on how to cope, how to set boundaries, and how to deal when blogging gets too close for comfort.
by Adam Baker
As many bloggers know, it can be easy to get stuck in the daily grind of blogging – causing many to lose focus of what really drives their business forward (it’s usually not your next blog post that’ll make the biggest difference). In this session, Baker will teach bloggers how to “break away” from this daily grind, identify the true value they offer their audiences, and capitalize on new opportunities that will have dramatic impact on their business.
by Julia Barrett
What are you doing to reach your readers on the world’s fastest growing and most interactive medium? In this session, you’ll learn how you can ensure that your website or blog is optimized for mobile viewers – not just from a visual perspective, but also from a relevance, traffic quality and monetization perspective. From the latest developments and trends to monetization tools and strategies, we’ll explore what’s new in the world of mobile and how you can take advantage of it.
Many bloggers earn income through their blogs and ALL bloggers put time, effort and their creative genius into writing and promoting their blogs yet most have no backup or any form of protection for their body of work and their income stream.
Blogs are at risk from hardware failure, hacks, viruses and even simple human error (to name but a few) and this presentation will give any blogger the information and steps they need to take to protect their blogs so that if something does go wrong, they can get them back up and running quickly and painlessly.
Learn from two “moms” how we get it done, both professionally and with the high level of content we produce for multiple websites. We each have four children, and one of us is currently expecting her fifth. But we don’t accept any excuses from ourselves as we manage our hectic schedules. Get tips for business professionalism, and secrets for making the most of the nuggets of time we squeeze out of our days.
by Jason Falls
Social media is bullshit? Blogging is bullshit? Jason Falls, co-author of No Bullshit Social Media will open your eyes to what you’ve always been told is right, but isn’t. He’s going to name names, he’s going to point fingers and he’s going to blow the roof off the joint. Coming to this keynote will be the best thing you do all week.
Corporate Blogging is now mainstream, with the majority of Fortune 500 companies utilizing a corporate blog to provide news and information to their prospects and clients. A corporate blog is an incredible inbound marketing tool, leveraging content, search and social media to build an online authority and convert visitors into customers. In this session, we'll be providing all the information you need to develop a strategy, execute the strategy and measure the results.
Who doesn’t love Star Wars? Seriously. In this entertaining talk, we’ll connect lessons from the Star Wars Saga to the art and science of blogging. You’ll examine the wisdom that Yoda, Han Solo, Luke Skywalker, Chewbacca, Princess Leia and even George Lucas himself shared with their audience and see what that means for how you share with yours. Relive the movies of your youth, and see them in a whole new way.
Most bloggers don’t realize how much expertise they’ve gained over the years, or that other people would be happy to pay to learn some of their insights to help them with their own life. Even if you do realize that, you’re not always sure how to package that experience into a knowledge-based product that you can sell on the Web. In this session Denise and Rich will walk you through the process of recognizing your expertise, adapting your current content and creating a compelling package for that expertise, using web marketing and social media to reach your audience, and how to ultimately sell your knowledge product.
As a blogger, you often feel adrift in a sea of noise. With the millions of blogs out there, how can one more make a difference? How can your blog change the world? You’ve got to say something worth believing in, and you must authentically connect with your readers. We’ll dig down into concrete, actionable tips on how to do each of these, and how they will help your blog change the world.
by Srinivas Rao
Over the last 2 years BlogcastFM has grown to over 30,000 downloads a month and developed a listener base that tunes in for more than 2 hours a week. Some blogs have thriving communities, while others seem to be in a black hole. In this session we’ll dissect the keys to maximizing engagement with your audience
At the end of this session bloggers will walk away armed with the knowledge that gets their audience talking not just to them, but about them.
Look: creating a blog is easy, but building one that attracts leads and makes sales? That takes some finesse, and now you’ll learn all about it. Derek Halpern will take you “behind the scenes” of how he built three wildly successful blogs, one of which attracted 1,000,000 views in a single day. You’ll also see the “tricks” other bloggers can use to achieve similar results.
3rd–6th November 2011