The social customer has been gaining influence on the social web for the last 15 years. In response, many organizations began to evolve into a social brand and started using social technologies to communicate with them externally. This has caused conflict internally so many companies are now beginning to operationalize social media and create governance models to help make sense of the organizational madness.
by David Armano
It may not be the end of social media exactly, but the days of ad hoc and chaotic social initiatives may be coming to a close. As medium sized and large organizations come to the realization that “social” needs integration across multiple business functions, they will take the first step toward social business integration. While social media may be measured in likes and followers, the success of social business initiatives will be evaluated by how effectively they can scale and be executed globally. In his session, David will outline the co-dependent relationship between social brand and business, and outline the migration path from developing media which is socialized, to truly becoming a connected business.
3rd–6th November 2011