by Mari Smith
Businesses often get caught up in searching for the most effective ways to market on the top social networking platforms. But relationship marketing transcends the medium; there are timeless principles that work regardless of how fast the technology changes. Everything you do (and don’t do) sends a message to the customer. When you can blend the right mix of new and traditional ways of nurturing customer relationships, as well as online and offline activities, your business will naturally grow in leaps and bounds. In this original session, relationship marketing specialist, Mari Smith, will walk you through her proven tactics to developing and honing a solid marketing skill set for the digital age.When you improve your leadership and relationship skills through emotional and social intelligence, you’ll better understand the new soft skills required for success on the social web.
3rd–6th November 2011