Sessions at Blogworld & New Media Expo LA 2011 about Marketing and Social Media

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Thursday 3rd November 2011

  • The New Relationship Marketing: How To Build A Large, Loyal and Profitable Network Using the Social Web

    by Mari Smith

    Businesses often get caught up in searching for the most effective ways to market on the top social networking platforms. But relationship marketing transcends the medium; there are timeless principles that work regardless of how fast the technology changes. Everything you do (and don’t do) sends a message to the customer. When you can blend the right mix of new and traditional ways of nurturing customer relationships, as well as online and offline activities, your business will naturally grow in leaps and bounds. In this original session, relationship marketing specialist, Mari Smith, will walk you through her proven tactics to developing and honing a solid marketing skill set for the digital age.When you improve your leadership and relationship skills through emotional and social intelligence, you’ll better understand the new soft skills required for success on the social web.

    At 3:45pm to 4:45pm, Thursday 3rd November

    In Room 518, Los Angeles Convention Center

    Coverage slide deck

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