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How Brands Manage Customer Service Through Social Media

A session at Blogworld & New Media Expo LA 2011

Customers are increasingly turning to a brand’s social media channels to voice their opinions, questions, and complaints. And when they do, they expect — and sometimes demand — an instant response and resolution, all played out in public. How can brands cope? Join us for a panel discussion of the challenges and best practices of using social media as a support channel.

About the speakers

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Christine Morrell
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Bryan Person

Working at the intersection of Social + #CustServ for @SocialDynamx. Social Media Breakfast founder. Christian, husband, dad, Red Sox fan. Based in Austin, TX. bio from Twitter

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Jerry Fletcher
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Gabby Nelson

Business driver with comms upbringing; currently generating results for Sleep Number as director, comms/PR; lover of shopping, wine, the social world, travel... bio from Twitter

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When

Time 3:45pm4:45pm PST

Date Thu 3rd November 2011

Where

Room Petree Hall D, Los Angeles Convention Center

Short URL

lanyrd.com/skyht

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