Friday 4th November, 2011
1:45pm to 2:45pm
The social customer has been gaining influence on the social web for the last 15 years. In response, many organizations began to evolve into a social brand and started using social technologies to communicate with them externally. This has caused conflict internally so many companies are now beginning to operationalize social media and create governance models to help make sense of the organizational madness.
SVP, Social Business Planning @EdelmanDigital. Hustler. Lakeshow. US Marine. Author. My Book - http://bit.ly/socialbusinessbook bio from Twitter
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