Friday 4th November, 2011
4:00pm to 5:00pm
Forget fan counts. How strong is your fan engagement vs your top competitors, your industry, Facebook overall? Where are your top fans located, what do they like, and how many of them have identified themselves? What does the data tell you about when to post, how often, what to say, or when to use ads vs the wall? How effective is your website driving Facebook traffic to your page and vice-versa? What if you have hundreds of pages to manage, whether they be products, locations, and brands? Beyond sentiment analysis, how do you measure Facebook ROI in a way that the CMO and CFO will appreciate? We’ll dive in Facebook analytics in a way you’ve never seen before, combining data you can see via the graph API, ads interface, and various third party free tools. Bring your fan page and your questions for this live session– no PowerPoint.
We build Facebook dashboards and ad campaigns for retailers, agencies, and brands. Want to see how you stack up? bio from Twitter
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