Wednesday 20th July, 2011
9:30am to 10:30am
In a hit-driven, mass-market entertainment medium like casual games, creating a brand that can be leveraged and extended in a variety of ways helps insure your brand’s value in the future. Building a hit game is a critical (and really difficult) part of this equation, but it is only the beginning. Long-term brand value is a volatile mix of appeal, recognizability, promotional reach, sharability, and popularity. Of course, if this was easy, then everyone would do it. Come listen to Peter Vesterbacka talk about the "Angry Birds" phenomenon and how Rovio plans to leverage the “Angry Birds” brand in a long-term play.
founder of MobileMonday, Mighty Eagle, one of the Angry Birds, the one with the balls;-) bio from Twitter
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