A Bird In The Hand: How to Make Your IP Work for You

In a hit-driven, mass-market entertainment medium like casual games, creating a brand that can be leveraged and extended in a variety of ways helps insure your brand’s value in the future. Building a hit game is a critical (and really difficult) part of this equation, but it is only the beginning. Long-term brand value is a volatile mix of appeal, recognizability, promotional reach, sharability, and popularity. Of course, if this was easy, then everyone would do it. Come listen to Peter Vesterbacka talk about the "Angry Birds" phenomenon and how Rovio plans to leverage the “Angry Birds” brand in a long-term play.