Sessions at CloudBeat 2011 on Wednesday 30th November

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  • Opening Remarks

    by Matt Marshall

    At 9:15am to 9:25am, Wednesday 30th November

  • Fireside Chat with Adam Selipsky, AWS

    by Matt Marshall and Adam Selipsky

    At 9:25am to 9:50am, Wednesday 30th November

    Coverage video

  • Case Study: Netflix

    by Randy Bias and Adrian Cockcroft

    Netflix is often held up as the poster child of cloud adoption and specifically the adoption of Amazon Web Services. While the technical discussion about what Netflix has done and currently does has been the subject of many presentations, less well known are the business drivers for the move to the cloud. Adrian Cockcroft from Netflix will discuss such issues as the trade-off between cost and agility and the business risk profile that Netflix sees comparing on-premise with cloud. Adrian also will pull back the curtain to give an inside perspective on international expansion, OpenStack, and whether or not anyone can catch AWS.

    At 9:50am to 10:15am, Wednesday 30th November

    Coverage video

  • Case Study: Finding the Sweet Spot in the Cloud

    by Allan Leinwand and Dean Takahashi

    Some companies go all-in on the public cloud, whilst others find reasons to keep everything locked up inside data centers that they control. Zynga, the world’s leading social game developer, and makers of popular games like CityVille, FarmVille and Words With Friends, is a little different. Initially dependent upon traditional, hosted infrastructure, Zynga moved to Amazon Web Services as it experienced explosive growth. However, as its needs changed, Zynga developed its own private cloud, dubbed zCloud, and distributed some of its computing on dedicated infrastructure. Allan Leinwand, CTO of Infrastructure Engineering at Zynga, will explore the rationale his company adopted in steering this course from hosting to a hybrid public and private cloud and help the audience to understand how they might discover the best course in their own circumstances.

    At 10:15am to 10:40am, Wednesday 30th November

    Coverage video

  • Fireside Chat: OpenStack

    by Lew Moorman and Matt Marshall

    Initially launched as a collaboration between Rackspace and NASA, OpenStack was certainly not the first attempt to build open source cloud infrastructure. But less than 18 months after it was first announced, OpenStack continues to command much of the mindshare and is well on the way to becoming an independent Foundation supported by over 100 technology companies. Lew Moorman, Chief Strategy Officer at Rackspace, was there at the birth. He will talk frankly about Rackspace’s rationale for giving away its Intellectual Property, and the ways in which his company – and others – must adapt to a market in which so many differentiators are being commoditised or given away.

    At 11:00am to 11:25am, Wednesday 30th November

    Coverage video

  • Fireside Chat: Heroku

    by Ben Kepes and Byron Sebastian

    PaaS is in full bloom, transforming from a niche cloud arena to a mature and viable one practically overnight. As the GM of Heroku and the Executive VP of platforms at, Byron has been an advocate for cloud platform services since the market’s inception. Byron will discuss the opportunities presented by cloud platforms for both developers and enterprises. Specifically, he’ll share insights around 1) which applications are best suited for cloud platforms, and how this may change over the next 3-5 years; 2) key drivers for the rapid growth of cloud platform adoption and whether that differs for start-ups versus more established organizations and 3) what ecosystems are beginning to develop around cloud platforms and how this will impact adoption moving forward. In his current role, Byron oversee two distinct platforms – developer-friendly Heroku and productivity-focused – and will share examples of when and how organizations are deploying each of them. And as CloudBeat marks the first anniversary of’s acquisition of Heroku, it’s an ideal opportunity to reflect upon the value that these two different platforms are bringing to real organizations today.

    At 11:25am to 11:45am, Wednesday 30th November

    Coverage video

  • Case Study: Best Buy

    by Thomas Kelly, Ian Kelly and Daniel Scholnick

    Like a lot of enterprises, Best Buy found that its developers were routing around corporate IT in order to use storage and applications in the cloud. Rather than ban this, or look the other way, Best Buy worked to find effective ways to exploit the benefits of both cloud and on-premise infrastructure. Developers retained the flexibility that they’d gone outside the firewall to look for, and Best Buy was able to ensure that IT policies and procedures were adhered to, delivering clear benefits to all concerned. Ian Kelly and Thomas Kelly from Best Buy join Trinity Ventures’ Dan Scholnick to explore the lessons that Best Buy learned, and the challenges that still need to be overcome.

    At 11:45am to 12:10pm, Wednesday 30th November

    Coverage video

  • Application Integration in the Wild

    by Alex Chriss, Ben Kepes, Scott McMullan, Jim McGeever and Ryan Nichols

    Application integration is a holy grail that will see organizations gain suite-like performance and consistency with functionality that is specifically tuned for their context. In this session we debate the benefits of a true suite versus that of disparate, but integrated, cloud solutions. We will hear from business leaders who have made the shift to integrated applications and in doing so have greatly increased efficiency, transparency and flexibility for their organizations.

    At 1:30pm to 2:30pm, Wednesday 30th November

  • Business Freemium Applications

    by Jason M. Lemkin, David Sacks, Brian Jacobs and Ivan Koon

    SaaS is the big disruptor in the business software business, right? But wait, there’s a flurry of business applications that are free for most users. These services are disrupting paid SaaS offerings and tapping into viral referral models that enable them to grow exponentially. Is it possible to make money with this approach? Will enterprise customers allow workers to use free software for mission critical business processes? Some of the leading business freemium companies discuss how they have scaled to serve millions of business users.

    At 1:30pm to 2:30pm, Wednesday 30th November

  • The Cloud Re-writes the Rules for Enterprise Mobility

    by Andy McLoughlin, Stan Swete, Jeff Haynie, Scott Bils, Sean Ludwig and Balakrishna Narasimh

    Enterprises all across the world are rushing to find software solutions that meets their requirements of mobility, ubiquity and flexibility. Given this change we see a trend towards organizations adopting the products and solutions of a new class of company – moving on from the traditional incumbents and going “all in” with relative unknowns. This move creates challenges for IT departments as they balance end user demands with concerns about security, control and integration. Over the next few years this trend will continue, and we’ll explore the opportunities and challenges that this will bring.

    At 1:30pm to 2:30pm, Wednesday 30th November

  • The Private Cloud is Way Overrated

    by Michael Crandell, Mårten Mickos, John Engates, Chris Pinkham and Lew Tucker

    Some say that the private cloud is overrated. They contend that the public cloud is safer than most people think, and it offers “time to market” advantages. In this session we discuss fear, uncertainty and doubt, and why the incumbents are conflicted, as well as what the enterprise needs to keep public, and what it needs to keep private.

    At 1:30pm to 2:30pm, Wednesday 30th November

  • Fireside Chat: Aaron Levie

    by Matt Marshall and Aaron Levie

    Box CEO and co-founder Aaron Levie will discuss how his company brought its cloud content management solution to 18,000 globally distributed P&G employees. Box now empowers P&G employees to easily share and access information across devices, without any P&G maintenance or upgrades. Aaron will share why this deployment marked a major turning point for Box and, more broadly, cloud adoption in the enterprise.

    At 2:40pm to 3:05pm, Wednesday 30th November

    Coverage video

  • Fireside Chat: VMware

    by Javier Soltero and Paul Miller

    The rise of cloud-based SaaS applications from Evernote to Salesforce causes problems within the enterprise. IT staff struggle to facilitate some access to back-end systems whilst maintaining the necessary security and accountability. At the same time, Bring Your Own Device (BYOD) policies intended to lower enterprise costs and raise employee satisfaction grapple with the practicalities of delivering simple, secure, auditable access to corporate assets. VMware’s Javier Soltero explores these issues, and asks what role virtualization may play in addressing both.

    At 3:05pm to 3:30pm, Wednesday 30th November

    Coverage video

  • Fireside Chat: A View from the Cloud

    by Amit Singh and Matt Marshall

    The established trends of mobile, social and cloud have created a fundamental shift in how businesses use the web to drive collaboration, innovation and growth. This entirely new way of working together on the web has laid the foundations for a range of disruptive new business models. Amit Singh and Matt Marshall will explore these trends in depth and attendees will learn how Google helps businesses use products designed for teams, built for the web and enhanced for business.

    At 3:45pm to 4:10pm, Wednesday 30th November

    Coverage video

  • Fireside Chat: These Clouds They Are a-Changing

    by Randy Bias and Lew Tucker

    The opportunities in cloud look very different today than they did two years ago. Yet if you take a thoughtful look at how the industry has evolved, several useful patterns begin to reveal themselves. Understanding this mosaic can help you select better deployment strategies, choose winning business models and make smarter cloud startup investments. Two cloud iconoclasts take a hard look at what’s worked, what hasn’t and where the next wave of big data, mobility and open systems are taking the industry.

    At 4:10pm to 4:35pm, Wednesday 30th November

    Coverage video

  • Fireside Chat: The Role of Open Source in the New Cloud Era

    by Matt Marshall and Mårten Mickos

    Despite the concerns of cloud computing purists, the private cloud remains compelling to enterprise IT managers. Those who wish to benefit from the scalability and cost-effectiveness of the cloud, while safeguarding security and maintaining control over their own IT assets. Traditional enterprise IT companies are moving to meet this demand with their own all-encompassing commercial products, but companies such as Eucalyptus are among those betting that the real opportunity in this market is one based upon a common set of open source foundations. Eucalyptus Systems CEO Marten Mickos joins us to discuss the real value of “open” in the cloud and to share his insight around the enterprise cloud ecosystem and where open source will come to dominate.

    At 4:35pm to 4:55pm, Wednesday 30th November

    Coverage video