Sessions at CloudBeat 2011 about SaaS

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Thursday 1st December 2011

  • Case Study: Eloqua

    by Joe Payne and Dylan Tweney

    Eloqua has achieved a 54% CAGR the last 5 years by using the cloud to manage the rapid growth of their business. Eloqua uses Netsuite for its global accounting and time management; salesforce.com for CRM, Service Cloud, and SFA; Successfactors for performance reviews; Taleo for recruiting; Cornerstone Ondemand for training/education; Echosign for contract processing; ADP for payroll; github for software version control; Adobe Connect and Citrix Online for web conferencing; On24 for live web events; box.net for document collaboration; cvent for event planning; and Eloqua for marketing automation and revenue performance management. These SaaS products enable Eloqua to have access to great software, with fast time to value, at affordable prices. These SaaS offerings are all department enabled — thus allowing Eloqua to maintain a small IT staff. The next generation of SaaS products will allow collaboration between applications with no IT or expensive integration projects required. The next generation will also allow for Mobile access and Social Media integration. This next generation is called SaaS 2.0. Payne can talk knowledgeably about this incredible transformation taking place in software.

    At 10:20am to 10:40am, Thursday 1st December

    Coverage video

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