CloudBeat 2011 schedule

Wednesday 30th November 2011

  • Opening Remarks

    by Matt Marshall

    At 9:15am to 9:25am, Wednesday 30th November

  • Fireside Chat with Adam Selipsky, AWS

    by Matt Marshall and Adam Selipsky

    At 9:25am to 9:50am, Wednesday 30th November

    Coverage video

  • Case Study: Netflix

    by Randy Bias and Adrian Cockcroft

    Netflix is often held up as the poster child of cloud adoption and specifically the adoption of Amazon Web Services. While the technical discussion about what Netflix has done and currently does has been the subject of many presentations, less well known are the business drivers for the move to the cloud. Adrian Cockcroft from Netflix will discuss such issues as the trade-off between cost and agility and the business risk profile that Netflix sees comparing on-premise with cloud. Adrian also will pull back the curtain to give an inside perspective on international expansion, OpenStack, and whether or not anyone can catch AWS.

    At 9:50am to 10:15am, Wednesday 30th November

    Coverage video

  • Case Study: Finding the Sweet Spot in the Cloud

    by Allan Leinwand and Dean Takahashi

    Some companies go all-in on the public cloud, whilst others find reasons to keep everything locked up inside data centers that they control. Zynga, the world’s leading social game developer, and makers of popular games like CityVille, FarmVille and Words With Friends, is a little different. Initially dependent upon traditional, hosted infrastructure, Zynga moved to Amazon Web Services as it experienced explosive growth. However, as its needs changed, Zynga developed its own private cloud, dubbed zCloud, and distributed some of its computing on dedicated infrastructure. Allan Leinwand, CTO of Infrastructure Engineering at Zynga, will explore the rationale his company adopted in steering this course from hosting to a hybrid public and private cloud and help the audience to understand how they might discover the best course in their own circumstances.

    At 10:15am to 10:40am, Wednesday 30th November

    Coverage video

  • Fireside Chat: OpenStack

    by Lew Moorman and Matt Marshall

    Initially launched as a collaboration between Rackspace and NASA, OpenStack was certainly not the first attempt to build open source cloud infrastructure. But less than 18 months after it was first announced, OpenStack continues to command much of the mindshare and is well on the way to becoming an independent Foundation supported by over 100 technology companies. Lew Moorman, Chief Strategy Officer at Rackspace, was there at the birth. He will talk frankly about Rackspace’s rationale for giving away its Intellectual Property, and the ways in which his company – and others – must adapt to a market in which so many differentiators are being commoditised or given away.

    At 11:00am to 11:25am, Wednesday 30th November

    Coverage video

  • Fireside Chat: Heroku

    by Ben Kepes and Byron Sebastian

    PaaS is in full bloom, transforming from a niche cloud arena to a mature and viable one practically overnight. As the GM of Heroku and the Executive VP of platforms at salesforce.com, Byron has been an advocate for cloud platform services since the market’s inception. Byron will discuss the opportunities presented by cloud platforms for both developers and enterprises. Specifically, he’ll share insights around 1) which applications are best suited for cloud platforms, and how this may change over the next 3-5 years; 2) key drivers for the rapid growth of cloud platform adoption and whether that differs for start-ups versus more established organizations and 3) what ecosystems are beginning to develop around cloud platforms and how this will impact adoption moving forward. In his current role, Byron oversee two distinct platforms – developer-friendly Heroku and productivity-focused Force.com – and will share examples of when and how organizations are deploying each of them. And as CloudBeat marks the first anniversary of salesforce.com’s acquisition of Heroku, it’s an ideal opportunity to reflect upon the value that these two different platforms are bringing to real organizations today.

    At 11:25am to 11:45am, Wednesday 30th November

    Coverage video

  • Case Study: Best Buy

    by Thomas Kelly, Ian Kelly and Daniel Scholnick

    Like a lot of enterprises, Best Buy found that its developers were routing around corporate IT in order to use storage and applications in the cloud. Rather than ban this, or look the other way, Best Buy worked to find effective ways to exploit the benefits of both cloud and on-premise infrastructure. Developers retained the flexibility that they’d gone outside the firewall to look for, and Best Buy was able to ensure that IT policies and procedures were adhered to, delivering clear benefits to all concerned. Ian Kelly and Thomas Kelly from Best Buy join Trinity Ventures’ Dan Scholnick to explore the lessons that Best Buy learned, and the challenges that still need to be overcome.

    At 11:45am to 12:10pm, Wednesday 30th November

    Coverage video

  • Application Integration in the Wild

    by Alex Chriss, Ben Kepes, Scott McMullan, Jim McGeever and Ryan Nichols

    Application integration is a holy grail that will see organizations gain suite-like performance and consistency with functionality that is specifically tuned for their context. In this session we debate the benefits of a true suite versus that of disparate, but integrated, cloud solutions. We will hear from business leaders who have made the shift to integrated applications and in doing so have greatly increased efficiency, transparency and flexibility for their organizations.

    At 1:30pm to 2:30pm, Wednesday 30th November

  • Business Freemium Applications

    by Jason M. Lemkin, David Sacks, Brian Jacobs and Ivan Koon

    SaaS is the big disruptor in the business software business, right? But wait, there’s a flurry of business applications that are free for most users. These services are disrupting paid SaaS offerings and tapping into viral referral models that enable them to grow exponentially. Is it possible to make money with this approach? Will enterprise customers allow workers to use free software for mission critical business processes? Some of the leading business freemium companies discuss how they have scaled to serve millions of business users.

    At 1:30pm to 2:30pm, Wednesday 30th November

  • The Cloud Re-writes the Rules for Enterprise Mobility

    by Andy McLoughlin, Stan Swete, Jeff Haynie, Scott Bils, Sean Ludwig and Balakrishna Narasimh

    Enterprises all across the world are rushing to find software solutions that meets their requirements of mobility, ubiquity and flexibility. Given this change we see a trend towards organizations adopting the products and solutions of a new class of company – moving on from the traditional incumbents and going “all in” with relative unknowns. This move creates challenges for IT departments as they balance end user demands with concerns about security, control and integration. Over the next few years this trend will continue, and we’ll explore the opportunities and challenges that this will bring.

    At 1:30pm to 2:30pm, Wednesday 30th November

  • The Private Cloud is Way Overrated

    by Michael Crandell, Mårten Mickos, John Engates, Chris Pinkham and Lew Tucker

    Some say that the private cloud is overrated. They contend that the public cloud is safer than most people think, and it offers “time to market” advantages. In this session we discuss fear, uncertainty and doubt, and why the incumbents are conflicted, as well as what the enterprise needs to keep public, and what it needs to keep private.

    At 1:30pm to 2:30pm, Wednesday 30th November

  • Fireside Chat: Aaron Levie

    by Matt Marshall and Aaron Levie

    Box CEO and co-founder Aaron Levie will discuss how his company brought its cloud content management solution to 18,000 globally distributed P&G employees. Box now empowers P&G employees to easily share and access information across devices, without any P&G maintenance or upgrades. Aaron will share why this deployment marked a major turning point for Box and, more broadly, cloud adoption in the enterprise.

    At 2:40pm to 3:05pm, Wednesday 30th November

    Coverage video

  • Fireside Chat: VMware

    by Javier Soltero and Paul Miller

    The rise of cloud-based SaaS applications from Evernote to Salesforce causes problems within the enterprise. IT staff struggle to facilitate some access to back-end systems whilst maintaining the necessary security and accountability. At the same time, Bring Your Own Device (BYOD) policies intended to lower enterprise costs and raise employee satisfaction grapple with the practicalities of delivering simple, secure, auditable access to corporate assets. VMware’s Javier Soltero explores these issues, and asks what role virtualization may play in addressing both.

    At 3:05pm to 3:30pm, Wednesday 30th November

    Coverage video

  • Fireside Chat: A View from the Cloud

    by Amit Singh and Matt Marshall

    The established trends of mobile, social and cloud have created a fundamental shift in how businesses use the web to drive collaboration, innovation and growth. This entirely new way of working together on the web has laid the foundations for a range of disruptive new business models. Amit Singh and Matt Marshall will explore these trends in depth and attendees will learn how Google helps businesses use products designed for teams, built for the web and enhanced for business.

    At 3:45pm to 4:10pm, Wednesday 30th November

    Coverage video

  • Fireside Chat: These Clouds They Are a-Changing

    by Randy Bias and Lew Tucker

    The opportunities in cloud look very different today than they did two years ago. Yet if you take a thoughtful look at how the industry has evolved, several useful patterns begin to reveal themselves. Understanding this mosaic can help you select better deployment strategies, choose winning business models and make smarter cloud startup investments. Two cloud iconoclasts take a hard look at what’s worked, what hasn’t and where the next wave of big data, mobility and open systems are taking the industry.

    At 4:10pm to 4:35pm, Wednesday 30th November

    Coverage video

  • Fireside Chat: The Role of Open Source in the New Cloud Era

    by Matt Marshall and Mårten Mickos

    Despite the concerns of cloud computing purists, the private cloud remains compelling to enterprise IT managers. Those who wish to benefit from the scalability and cost-effectiveness of the cloud, while safeguarding security and maintaining control over their own IT assets. Traditional enterprise IT companies are moving to meet this demand with their own all-encompassing commercial products, but companies such as Eucalyptus are among those betting that the real opportunity in this market is one based upon a common set of open source foundations. Eucalyptus Systems CEO Marten Mickos joins us to discuss the real value of “open” in the cloud and to share his insight around the enterprise cloud ecosystem and where open source will come to dominate.

    At 4:35pm to 4:55pm, Wednesday 30th November

    Coverage video

Thursday 1st December 2011

  • General Opening Remarks

    by Matt Marshall

    At 9:10am to 9:15am, Thursday 1st December

    Coverage video

  • Fireside Chat: Lewis Cirne

    by Peter Yared and Lew Cirne

    An important area to cover in the move to the cloud is that of the underlying systems that ensure cloud solutions are available to end users – one of the most important of those services is that of monitoring. In this session NewRelic will talk of the new, application-centric delivery model for IT and the challenges it brings for monitoring. They will discuss the different areas that organizations need visibility into to ensure performance.

    At 9:15am to 9:35am, Thursday 1st December

    Coverage video

  • Fireside Chat: Rick Schultz

    by Rick Schultz and Matt Marshall

    Rick Schultz from Oracle will argue that despite what might sound good at a conceptual level, organizations need to maximize the investments they already have in IT assets and cannot be lumped into a “one size fits all” point of view. He will details the different IT staffing levels and skills; different financial models and budgets; different data center capacity, etc. and set out how organizations can find a path to get from their existing setup to one that drives better business benefits for the organization. He will do so while describing what Oracle sees as the cloud adoption trend for existing large enterprises.

    At 9:35am to 9:55am, Thursday 1st December

  • Fireside Chat: Zendesk and Twilio

    by Jeff Lawson, Dylan Tweney and Adrian McDermott

    Like a lot of companies, helpdesk system provider Zendesk needed a way to integrate telephony with their product offering. Unlike many companies, Zendesk probably could have gone out and built the capability for themselves. But they didn’t. Instead, they worked with cloud communications company Twilio to build the necessary functionality. Twilio recognises that telephony is a feature of a broader customer system, rather than a compelling product in its own right. As such, their API-based model is specifically designed to make it as easy as possible to incorporate voice communications into something else, whether that’s a customer helpdesk, an event booking system, or the telephone system of a large enterprise. Join Zendesk and Twilio to learn more about this use case, and to understand the growing importance of the API in the IT systems of tomorrow.

    At 9:55am to 10:20am, Thursday 1st December

  • Case Study: Eloqua

    by Joe Payne and Dylan Tweney

    Eloqua has achieved a 54% CAGR the last 5 years by using the cloud to manage the rapid growth of their business. Eloqua uses Netsuite for its global accounting and time management; salesforce.com for CRM, Service Cloud, and SFA; Successfactors for performance reviews; Taleo for recruiting; Cornerstone Ondemand for training/education; Echosign for contract processing; ADP for payroll; github for software version control; Adobe Connect and Citrix Online for web conferencing; On24 for live web events; box.net for document collaboration; cvent for event planning; and Eloqua for marketing automation and revenue performance management. These SaaS products enable Eloqua to have access to great software, with fast time to value, at affordable prices. These SaaS offerings are all department enabled — thus allowing Eloqua to maintain a small IT staff. The next generation of SaaS products will allow collaboration between applications with no IT or expensive integration projects required. The next generation will also allow for Mobile access and Social Media integration. This next generation is called SaaS 2.0. Payne can talk knowledgeably about this incredible transformation taking place in software.

    At 10:20am to 10:40am, Thursday 1st December

    Coverage video

  • Case Study: UK Met Office

    by Michaela Drummond and Paul Miller

    When faced with the challenge of collaborating on scientific documents with colleagues around the world and working more effectively with team members, other UK government departments, partners and stakeholders, the Met Office turned to Huddle. It wasn’t long before Huddle had replaced SharePoint for project management, task management and file sharing. Huddle is now used by 70% of central government departments. Being cloud-based, Huddle enables the Met Office to support mobile working so that staff can securely edit and comment on documents on the move. Files can also be accessed securely on and off site to facilitate training. The Met Office is the UK’s National Weather Service. Employing more than 1,800 people around the world, it has a long history of weather forecasting and has been working in the area of climate change for the more than two decades. Michaela Drummond will discuss how the cloud has played a vital role in the organization’s internal and external communications with teams working with the Rwanda Meteorological Service. Michaela will cover the main drivers for moving to the cloud, how the change was implemented, and the major benefits experienced since the Met Office made the leap.

    At 10:40am to 11:00am, Thursday 1st December

    Coverage video

  • 2012: The Year of Cloud Commuting

    by Andy McLoughlin, Alan Masarek, Vineet Jain, Nick Mehta and Tom Taulli

    2011 has seen the convergence of several technological advances with an acceptance of new ways of work, all culminating in a new trend dubbed “cloud commuting”. Phones and tablets have increased their functionality significantly, while maintaining ease of use, all at low prices and with solid vendor eco-systems. This includes applications for just about anything (including productivity apps, print from anywhere services , or tablet BI tools). Add to that the advancements made in cloud services from file sharing to mobile enterprise (location based) solutions and just about every software vendor. Combine this with mass acceptance and adoption of a mobile workforce, whether it’s simply working from the road, or fully telecommuting, and you have the ingredients for a huge new trend, cloud commuting. We’ll discuss this convergence, the larger vendor ecosystem, and strategies for implementing this in environments from small to enterprise sized companies. 2012 is the year of Cloud Commuting, as people work from their homes in virtually any city or even any country.

    At 11:15am to 12:10pm, Thursday 1st December

  • Developing on the Cloud: Productivity

    by James Staten, Sam Pullara, John Dillon, Solomon Hykes and Issac Roth

    The cloud has transformed the way that Enterprises develop software solutions for themselves. By investigating some enterprise case studies we show how this new approach is driving efficiencies.

    At 11:15am to 12:10pm, Thursday 1st December

  • The New Social Layer

    by Terri Griffith, Kris Duggan, Greg Merkle, Anjul Bhambhri and Ben Kepes

    The customer has more power today than ever before – with a lone voice able to build a groundswell of sentiment about a brand. World monitoring tools that allow businesses to see what people are saying about them are increasingly important. This sesssion will discuss how a new generation of companies are giving enterprises insight into what their customers, and the world at large, thinks.

    At 11:15am to 12:10pm, Thursday 1st December

  • Understanding the true cost of storage

    by Kevin Brown, Jérôme Lecat, Andreas Sundquist, Andrew Reichman, Dan Crain and David Cerf

    From cloud-based file storage to enterprise storage arrays and the latest solid state innovations, we are presented with a dizzying number of options when selecting the right place to keep our data. Some are characterized as “cheap,” others “easy” and still others “fast,” but it is proving increasingly difficult to seriously examine the available options to arrive at the rather more elusive “best.” There is, of course, no single answer to “best,” but there are a common set of criteria that can be evaluated in order to reach the most sensible decision for your particular circumstances. How much data are you storing, how often does it change, what does your current infrastructure look like, etc. In this panel, sponsored by Scality, startup companies representing very different aspects of the storage market will come together to shed light upon the issues… and the opportunities. Aided by real numbers on the cost of storage, the panel will get past the hype and the traditionally simple polarisation of different storage technologies to answer the difficult questions and to admit that, sometimes, their particular product may not be “best” for you.

    At 11:15am to 12:10pm, Thursday 1st December

  • Case Study: RehabCare

    by Ping Li and Dick Escue

    RehabCare is a health services company that was recently acquired by $5 billion company public Kindred Healthcare. While IT spending was inline with industry averages, CIO Dick Escue knew he could get more bang for his buck. Learn how RehabCare ripped out it’s legacy system to enable mobile applications for its 10,000 mobile workers. Escue will also discuss why he believes that the Socialization of IT is even more inevitable than the Consumerization of IT.

    At 1:30pm to 1:55pm, Thursday 1st December

  • Case Study: MarketScout

    by Anthony Ha and Abhinav Keswani

    MarketScout is a product that allows decision makers to achieve competitive advantage by aggregating, integrating and visualising economic and business information about their competitors, suppliers, customers and peers. This case study highlights the means by which an innovative startup can leverage cloud technology, specifically the Heroku platform, to focus on form and function, while allowing the platform to implicitly cater for non-functional aspects of delivery. We’ll explore the way in which the platform was used initially, the hurdles that have surfaced and been overcome, the real world experience of leveraging multi-tenancy and the extensible modularity offered by Heroku’s rich “addon” ecosystem. A year in the evolution of MarketScout is positioned beside that of Heroku, showing the correlation between supply and demand, and the way in which the newer polyglot offering of Heroku will affect the future of this audacious little venture.

    At 1:55pm to 2:15pm, Thursday 1st December

    Coverage write-up

  • Innovation Showdown Round 1

    by John Lee, Luis Robles, Steve Phillpott and Robert Abbott

    10 companies chosen from a pool over over 70, will battle it out onstage to see who’s product/service is leveraging the cloud in the most disruptive way. They’ll each have four minutes to showcase their technologies, and our team of judges — made up of industry experts, venture capitalists and actual enterprise customers — will provide thorough feedback and ultimately determine one winner. The 5 companies in round 1 are Gigaspaces, myERP, OfficeDrop, Oxygen Cloud, and Talkdesk.

    At 2:15pm to 2:50pm, Thursday 1st December

  • Innovation Showdown Round 2

    by John Lee, Luis Robles, Robert Abbott and Steve Phillpott

    The 5 companies in round 2 are VeaMea, VirtualSharp Software, Visier, Xiimo, and Zadara Storage.

    At 3:05pm to 3:40pm, Thursday 1st December