Confab 2011

The Content Strategy Conference

52 speakers

Coverage of Confab 2011

38 sessions

Day 1 Monday 9th May 2011

• 9:00am Opening Keynote

  presented by Kristina Halvorson

• 10:15am Facebook Likes Content Strategy

  presented by Sarah Cancilla

• 10:15am Curation: Beyond the Buzzword

  presented by Steve Rosenbaum

• 10:15am The 5 Elements of Hip-Hop and Content Strategy

  presented by Ian Alexander

• 10:15am A Web Designed For Readers

  presented by Mandy Brown

• 11:30am The Digital Deca: 10 Management Truths for the Web Age

  presented by Lisa Welchman

• 11:30am Making Sense of the (New) New Content Landscape

  presented by Erin Kissane

• 11:30am How to Create a Data-Driven Content Strategy

  presented by Elizabeth McGuane and Randall Snare

• 11:30am Do You Speak Human?

  presented by Eric Karjaluoto

• 2:00pm Content is a Business Asset

  presented by Valeria Maltoni

• 3:15pm Testing Content

  presented by Angela Colter

• 3:15pm What are Words For? A Holistic Approach to Content and Language Online

  presented by Erika Hall

• 3:15pm Latino Link: Customizing Your Content for Hispanic Communities Online

  presented by Joe Kutchera

• 3:15pm Plan, Process and People for Quality Content – Lessons Learned from MayoClinic.com

  presented by Nicole Spelhaug

• 4:30pm Case Study: eBay

  presented by Nikki Tiedtke

• 4:30pm Stealth Content Strategy

  presented by Michael Fienen

• 4:30pm Message Matters

  presented by Margot Bloomstein

• 4:30pm Johns Hopkins and the Healthcare Content Conundrum: Aligning Business Strategy with User Goals

  presented by Aaron Watkins and Ahava Leibtag

Day 2 Tuesday 10th May 2011

• 9:00am Morning Keynote: The Soul of Your Brand

  presented by C.C. Chapman and Ann Handley

• 10:15am Strategy—Content Strategy’s Other Half

  presented by Melissa Rach

• 10:15am Data-Informed Content Strategy

  presented by Clare O'Brien

• 10:15am Storytelling By Design

  presented by Kim Goodwin

• 10:15am Content Strategy and the Dell.com Redesign

  presented by Jonathan Byerly

• 11:30am Inside the Groupon Content Machine

  presented by Brandon Copple

• 11:30am Learning to Love your CMS

  presented by Jeff Cram

• 11:30am Vibrant, Compelling Copy: The Content in Content Strategy

  presented by Ginny Redish

• 11:30am Love Thy Geeks: Working In and Amongst Web Teams

  presented by Relly Annett-Baker

• 2:00pm Social Network Content Strategy: Building Content Curation Into The Mix

  presented by Scott Abel, The Content Wrangler

• 2:00pm Essential Techniques for Measuring Your Content’s Success

  presented by Christine Perfetti

• 2:00pm newyorker.com: Beyond the Weekly

  presented by Blake Eskin

• 2:00pm Good Products Deserve Good Content

  presented by Rahel Anne Bailie

• 3:15pm Applying Disney Storytelling to Content Strategy

  presented by Prateek Sarkar and Max Greenhut

• 3:15pm Make Your Content Nimble

  presented by Rachel Lovinger

• 3:15pm Content Marketing in 3D

  presented by Ardath Albee

• 3:15pm Selling Content Strategy

  presented by Karen McGrane

• 4:30pm Confab Wrap-Up: What Just Happened ... and What Happens Now?

  presented by Colleen Jones, Ann Rockley, Jonathan Kahn and Joe Pulizzi

Day 3 Wednesday 11th May 2011

• 9:00am Everything You Need to Build - and Sustain - a Content Strategy

  presented by Melissa Rach, Erin Kissane, meghscase and itscmb

• 9:00am Content Rules!: How to Create Content People Actually Care About

  presented by C.C. Chapman and Ann Handley

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