Monday 9th May, 2011
10:15am to 11:15am
In late 2009, Sarah Cancilla joined Facebook as the company’s first official content strategist. Less than a year later, her team is four strong and still growing. What prompted Facebook to embrace content strategy, and what motivated them to scale the practice so quickly? Join Sarah as she discusses the rapid evolution of the team that’s shaping content strategy for more than half a billion users worldwide.
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