So you used to be a copywriter and now you’re a “content strategist,” ehh? Not so fast. The elements of Content Strategy cut across many practices. Just like rap is only one slice of Hip-Hop, copy decks are only one slice of Content Strategy. Alexander interweaves the history of Hip-Hop and Content Strategy and raises the bar for the required skill-set of the emerging practice of content strategy.
Founder/Creative @ Eat Media. // http://about.me/eatmedia // //Content-Astronaut//Nomadic-Sneakerhead//Bearded-Tremendous//Rule-Breaker// bio from Twitter
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