Monday 9th May, 2011
11:30am to 12:30pm
The app-internet? Mobile first? XML? And is the web really dead? As mobile device sales surpass those of desktop computers, many organizations aren't sure how to begin to build a communication platform for the modern internet. And as content specialists, we are under ever greater pressure to create and justify long-term communication plans that embrace the new mobile world. Kissane examines content choices (good and bad) made by real companies and breaks down the ideas you need to consider to make (and sell) smart, sustainable online communication decisions.
Edits @Contents + Knight-Mozilla @OpenNews Source. Wrote The Elements of Content Strategy. Likes complexity, coffee, and the truth. Reads at @erinisreading. bio from Twitter
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