Data matters. But there's a lot of it out there. If you've ever had to delve into an analytics report, you'll know what we mean. Sure, the numbers are impressive, but what do they really mean for your content? Using examples from our own work, we'll show you how to make analytics data the bedrock of a great content strategy, using tools you don't need to be an analytics guru to master. Find out how data can help you reach your audience, maintain (and reality-check) your content strategy and define & achieve success online - whether you’re managing a website or building an app.
Whenever I talk about myself, I use air quotes. But this is true: writer (for Mapped.), designer (for iQ Content). 'Playa' bio from Twitter
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