Content is a Business Asset

When we begin to understand content as product, we're suddenly faced with challenges that can't be fixed with a new CMS or editorial calendar. Products require production, and that reality has significant impact on our organizational designs. What does this new model look like? How can your content help meet your business objectives? How can your content initiatives truly focus on returns? Who’s executing content strategies that work? Drawing on 20 years of experience, Valeria shares her vision about what's next for companies and their content.