There’s a lot of hype surrounding social media–and more specifically, marketing and building customer relationships using social networks like Facebook and Linkedin. Unfortunately, most social networking activities are big, fat, time-sucking, productivity-draining projects conducted in the most inefficient, ineffective, haphazard manner possible. There’s no strategy. There’s no meaningful metrics. There’s no systematic, repeatable processes. There’s just a bunch of manual tasks, conducted by humans, using a mishmash of tools that don’t work well together guided by a 1980s marketing approach that fails miserably in the most critical of all marketing and communication tasks: Delivering the right information, to the right people, at the right time, in the right format and in the right language, to the device and platform of their choosing.
But, it doesn’t have to be that way. Attend this session and discover how adopting a social networking strategy, appropriate tools, and the right mix of content can ensure your social networking project is a big success. You’ll learn how to plan for a social networking project, why much of the advice social media gurus provide is wrong, how to select an appropriate toolset for the job, how to automatically populate your social networks and online communities with traceable content and make actionable business decisions about your efforts based on metrics, not psychic power. Real-world use cases and a demonstration of social networking campaign management system will be included in this presentation.
Content strategist by day; EContent Magazine columnist by night. Covering dynamic publishing, global, mobile, social media, content marketing, eBooks and apps.
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