Tuesday 10th May, 2011
10:15am to 11:15am
It can be hard to build relationships with users when you think first about the message you want to convey or the transaction you want to enable, because a great relationship isn't about the story you want to tell--it's about the story your users want to experience. Kim Goodwin will show you how storytelling can help your team resist an analytical, me-first mindset by getting inside users' heads.
Author of Designing for the Digital Age, formerly VP Design @ Cooper, currently providing research, design, coaching and training to various clients. bio from Twitter
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