Vibrant, Compelling Copy: The Content in Content Strategy

A session at Confab 2011

Tuesday 10th May, 2011

11:30am to 12:30pm (CST)

What are our key messages? Who is going to write them? What style and tone will we use? How do we engage site visitors who come with their own immediate needs?  – All critical questions for your content strategy.

If your content is going to help you meet your business goals, you need to satisfy your site visitors' needs. In this session, we'll see the power of thinking about content as conversation and how it impacts the way you organize content and engage your visitors. You'll leave this session energized with new ways to write short, clear, vibrant, compelling copy. (And if you don't yourself write the copy, you'll have great messages to take back to those who do!)

About the speaker

This person is speaking at this event.
Ginny Redish

consultant specialist in usability, web writing, plain language, author of Letting Go of the Words -- Writing Web Content that Works bio from Twitter

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Time 11:30am12:30pm CST

Date Tue 10th May 2011

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Books by speaker

  • Letting Go of the Words

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