Tuesday 10th May, 2011
11:30am to 12:30pm
What are our key messages? Who is going to write them? What style and tone will we use? How do we engage site visitors who come with their own immediate needs? – All critical questions for your content strategy.
If your content is going to help you meet your business goals, you need to satisfy your site visitors' needs. In this session, we'll see the power of thinking about content as conversation and how it impacts the way you organize content and engage your visitors. You'll leave this session energized with new ways to write short, clear, vibrant, compelling copy. (And if you don't yourself write the copy, you'll have great messages to take back to those who do!)
consultant specialist in usability, web writing, plain language, author of Letting Go of the Words -- Writing Web Content that Works bio from Twitter
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