Tuesday 10th May, 2011
3:15pm to 4:15pm
How do you convince people they need content strategy? Karen has been persuading organizations they need it since 1998. In this session, she'll discuss different approaches for talking about content strategy with people who have never heard of it and don't know why they should care. You'll leave with techniques you can use to evangelize the importance of content in your company or agency.
On a good day, I make the web more awesome. On a bad day, I just make it suck less. bio from Twitter
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