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Transforming a Large Organization into a Content Machine

A session at Content Marketing World 2011

Wednesday 7th September, 2011

11:30am to 12:30pm (EST)

Content marketing can be challenging for a large, business-to-business company that has a long history of traditional marketing. In this session, Todd will discuss how Kelly Services is managing to develop valuable and compelling content, focusing on:

  • How to conceptualize and communicate the content mission
  • How to convert possible detractors into rabid supporters
  • How to tap into existing channels for story creation
  • How to identify ‘low hanging fruit’ and ‘early wins’
  • How to optimize existing tools and avoid turf wars
  • How to balance creativity with replicability – and move quickly

About the speaker

This person is speaking at this event.
Todd Wheatland

I’m into Content Marketing, and I also write about motivation, globalization and some other ations. I work @kellyocg. I post photos @blogpic. I like hats. bio from Twitter

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When

Time 11:30am12:30pm EST

Date Wed 7th September 2011

Short URL

lanyrd.com/shbtp

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