The Role of Content and Storytelling in Today's Integrated B2C

A session at Content Marketing World 2011

  • Ellen Moreau

Wednesday 7th September, 2011

11:30am to 12:30pm (EST)

How do the leading consumer brands structure their storytelling within the myriad of choices: print, online, mobile, social, tablets and more? In this exclusive roundtable discussion, we’ll hear what Lexus, Sherwin Williams, Best Buy and other leading brands are doing to set up content marketing for success, giving practical advice all along the way.

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Ellen Moreau

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Time 11:30am12:30pm EST

Date Wed 7th September 2011

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