No Theories Allowed: Managing Content Marketing for B2B Brands

A session at Content Marketing World 2011

Wednesday 7th September, 2011

2:00pm to 3:00pm (EST)

You got content, now what? Managing content within a business-to-business organization is anything but easy. Listen to experts from DuPont, HP and Vertical Measures talk about how they manage the process of content, and give tips and tricks on how you can best manage content for your website, blogs, social media, email and more.

About the speakers

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Arnie Kuenn

CEO of Vertical Measures an SEO & Content Marketing agency. Frequent speaker. Co-author of Content Marketing Works. Hiking, travel & most sports.

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Michael Procopio

Social Media Strategist, HP Enterprise Information Solutions. I love hitech, scifi and movies. All opinions are mine, not my employers. bio from Twitter

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Gary Spangler

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Time 2:00pm3:00pm EST

Date Wed 7th September 2011

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